Convert Globally - 4th e-Business World Conference - Athens 150915

Convert Globally

Koumantakis ManoseBusiness Consultant

Why Globally

Eurobarometer 413COMPANIES ENGAGED IN ONLINE ACTIVITIES

January-February 2015

Approximately what

percentage of the value

of your sales in 2014 came

from online sales

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Global Online Measurement Standard for E-commerce (GOMSEC)

Global Turnover: 1.462bn € - 24% ΥοΥ Growth (2014) 1.760bn € (2015 forecast)

eShoppers: 1.200 million

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Global Online Measurement Standard for E-commerce (GOMSEC)

European Turnover: 424bn € - 14.3% ΥοΥ Growth Eu28 Turnover: 368bn € - 13.7% ΥοΥ Growth

eShoppers: 331 million

Turnover: 3.8bn € - 20.8% ΥοΥ Growth eShoppers: 3.4 million

2014

2014

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23% YoY Growth

15% Of all EU28Consumers purchased cross-border in 2014

Top 4Austria 40%Finland 36%

Denmark 36%Belgium 34%

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Source: Key Business Drivers and Opportunities in Cross-Border Ecommerce 2014Keira McDermott - Payvision

By 2020 cross-border transactions will account for 1/3 of all the worldwide trades.Convert Globally // Convert Group – Koumantakis Manos ©

Why doesn’t every single merchant selling Globally ?

Lack of Information

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WE AREGREEKSWE HAVETHE POWERTO IMAGINEAND NOWIT’S TIMETO IMAGINEOUR FUTURE

ΓΙΝΕΤΑΙ !GINETΑΙ !Peter Economides

Brand strategist

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How ?

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Think Globally – Act Locally

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Cross Border Strategy

Strategy is required !Market LocallyeShoppi

ng Experien

cePayment

s

Logistics

Legislation

Promotion

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Marketing to local audiences

Lets have a sandwich

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Marketing to local audiences

Your Customer

s

Target audience buying habits

Demographic

preferences

Cultural attitudes

and values

Devices penetration and use

Your Competitor

s

Product Price Promotion

Market Research & Competition Analysis

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Case Study: Google searches & monthly impressions, clicks, CTR, CPCxxxxxxxx products

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Case Study: Research on Local Comparison Search Engines

www.kelko

o.co.uk

www.ciao.co

.uk

www.idea

lo.co.uk

www.priceg

rabber.

co.uk

www.shopzill

a.co.uk

www.kelko

o.de

www.ciao.de

www.idea

lo.de

www.shopzill

a.de

www.kiesk

eurig

.nl

www.ciao.nl

www.kelko

o.nl

www.kelko

o.se

www.priceru

nner.se

www.ciao.se

www.idea

lo.it

www.twen

ga.it

www.shopalik

e.it

0

500

1,000

1,500

2,000

2,500

Total No. of Korres products listed in CSE

CSE: Comparison Search Engines

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eShopping Experience

80% of non-native English, prefer to read & use their language

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Convert Group converts multilingual

eShopping ExperienceBe Transparent !

Language

Telephone

number

Help desk

Currency conversi

on Payment options

Shipping

Returns

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eShopping Experience Building online customer TRUST !

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Payments

Market penetrat

ionAssociated risks

Costs associat

ed

Selecting a

Payment Service Provider

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Logistics

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Legislation

Taxes

Import/ Export laws

Prohibited &

Restricted goods & services

Consumer privacy

and protection

laws

Legislation on

Return Policies

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Promotion

Local Price Comparison Engines

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Promotion Do not forget their local seasonal offers, holiday-specific promotions and Culture !Source: Key Business Drivers and Opportunities in Cross-Border Ecommerce 2014 Keira McDermott - Payvision

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Promotion Do not forget their local seasonal offers, holiday-specific promotions and Culture !

Source: Key Business Drivers and Opportunities in Cross-Border Ecommerce 2014 Keira McDermott - PayvisionConvert Globally // Convert Group – Koumantakis Manos ©

Helps U to Convert GloballyAre U Ready ?

CONSULTING ● INTELLIGENCE ● TRAINING ● RECRUITING