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When your customers are large, complex organizations, key influencers act as gatekeepers between your MVP and your end users. How do you turn gatekeepers into advocates? Amanda Krantz, founder of DohJe, shows how her team navigated this maze to launch a software pilot program at UCSF, a large teaching hospital.
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Gatekeeper
4 Key Gatekeepers
• Hospital COO
• VP of HR
• Patient Care Manager
• Philanthropy Officer
save money or make money for the gatekeepers
Higher Patient
Satisfaction =
Scores
Higher
Reimbursement
Rates
Billions of dollars in incentives
Patients can say anything…
but
caregivers cannot
- General Responses -
Thanks so much for your note!
I’m just glad I could help.
Your kind words mean the world
to me. You are so welcome!
Replace paper card system for co-worker gratitude
64%
31%
5%
DohJeNotes @ UCSF by Type of Sender
Co-worker = 414
Patient = 200
Family of Patient = 31
Beware of the unexpected
gatekeeper
Turn your gatekeeper into the hero
Successful entrepreneurs set the context
to make choosing easy
www.dohje.com@amandakrantz
Photo Credits:Sylvar
Eric RaeberThomas Hawk
Kathryn HarperCristian Ştefănescu
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