View
618
Download
0
Category
Preview:
DESCRIPTION
Link building has for a while been about authority building more than the actual links. With social signals, we are seeing as shift in where authority is going to come from, but links are still valuable today. This presentations speaks to that shift and offers some suggestions to get more links out of your content marketing efforts.
Citation preview
www.kairaymedia.com
We Want Authority!
www.kairaymedia.com
Link Building is bad Mmkay!
www.kairaymedia.com
So Many Options
www.kairaymedia.com
• Comments• Forums• Directories• Article Sites• Organizational Sites (.gov, .edu)• Buying Links• Partnerships• Link Networks• Blogger Outreach • Linkbait (Viral Marketing)• Content Marketing
So Many Options
www.kairaymedia.com
• Comments• Forums• Directories• Article Sites• Organizational Sites (.gov, .edu)• Buying Links• Partnerships• Link Networks• Blogger Outreach • Linkbait (Viral Marketing)• Content Marketing
Is That a Bad Thing?
www.kairaymedia.com
Social Signals Are Better!
www.kairaymedia.com
Social Signals Are The Future• Matt Cutts (Google) : “Over time, Google will care more about identity
and social reputation.”
• Duane Forrester (Bing) : “Social and links will hit an equilibrium. Social gives you insight into the psychology of individuals and groups. There are a lot of people working to figure out social signals at Bing. Social reveals intent, we’ll see how it influences search.”
• Maile Ohye (Google): “To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares…”
www.kairaymedia.com
Yeah Yeah. Give Me Links
Quality Social = Quality Natural Links!
The objective is not to “make your links appear natural”, the objective is that your links are natural ~ Matt Cutts
www.kairaymedia.com
Why Content Marketing Works
www.kairaymedia.com
Improving Your Chances
www.kairaymedia.com
• Social Aggregation Sites• Infographics • Become a Resource• Social Outreach • Research• Monitor for Natural Success
Social Aggregate Sites
RedditInboundPinterestLinkedIn Today
www.kairaymedia.com
Imgur Gets Gangster
www.kairaymedia.com
Imgur Gets Gangster
www.kairaymedia.com
15,000,000 to 20,000,000 Views
Links From:
Infographics• Harder to Snag• Too Big for Social• Consider Partnerships
- 196 links- Jeffbullas.com- Mediabistro.com- HuffingtonPost- Sitepronews
- Ranks well
www.kairaymedia.com
Be a Resource• Influencers Love Resources• Support Forums • Gaps in the Market• Vanity!• Trending
www.kairaymedia.com
Social Outreach• Reach out to Facebook Pages• Work to become a Reddit Moderator
– Identify or participate in upcoming SubReddits
• Participate in Twitter Chats• Google+ Communities
– https://plus.google.com/communities/111129321876252584400– 23,000+ members
• LinkedIn Today Influencer
www.kairaymedia.com
Monitor for Natural Success• Reddit .rss • Analytics Alerts• Social Mention Monitoring
www.kairaymedia.com
Connect With Me…
Facebook.com/kairaymediaFacebook.com/brentcsutoras
+kairaymedia+brentcsutoras
@kairaymedia@brentcsutoras
www.kairaymedia.com
www.kairaymedia.com
Recommended