conceptbakery 2013 Agency Presentation

conceptbakery llc | 10230 Zenobia Cir | Westminster, CO 80031 | T: (303) 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2013

MARKETING DELICACIESAlternative Marketing Strategies since 2002

NUMBERS & FACTS

Specialty: Freshly-baked alternative marketing strategies

Ingredients: Social Media, Digital, Mobile, Cross-Media

Known for: Viral and Word-of-Mouth delicaciesLocations: Denver, USA / Cologne, Germany

Team: 22 in-house employees supported by a worldwide freelancer network

Founded: September 2002

Good to Know: We are one of the top 10 social media agencies in Germany as per the BVDW Ranking

(DIGITAL) STRATEGY

ASK THE RIGHT QUESTIONS...And answer them! Turn your messages into delicacies that stick in peoples’ minds.

Consulting: What’s the impact of the ongoing digital revolution on businesses, brands and processes?

Positioning: How do you create sustainable appetites for your offers, not just one-time cravings?

Social Web Analysis, Monitoring & Controlling: What does the world look like in your audiences’ eyes?

Goals & ROI: How successful is your digital marketing on the social web?

OUR RECIPE

VIRAL & WORD-OF-MOUTH SPECIALSOriginal ideas and activities

Memorable promotions to drive conversation

Increased awareness

The icing on the cake of a successful promotion? You as the talk of the town.

SOCIAL WEB INGREDIENTS

Production: Design, programming, Facebook Pages, social media profiles, social & mobile apps, games, videos, etc., all done in-house

Promotion: News releases, media buys, initiating word of mouth sharing

Community Management: Content creation, posting, monitoring, CRM 2.0

Legal Issues: Social media policy, guidelines, privacy rules

Baking an amazing pie is one thing. Making sure others know about it is what makes us master bakers.

SOCIAL + MOBILE = KILLER APPMOBILE - MARKETING 2 GOThe use of apps, Facebook, Foursquare and other location-based services on smartphones and tablets has soared.

What does this mean for businesses, brands and products?

How do you adjust to different user behaviors?

Is your digital content mobile-friendly?

Does an app makes sense for you?

We can help answer these questions and add these ingredients to your marketing mix.

NO MORE DEAD ENDS

CROSS-MEDIA - MIXING IT ALL TOGETHEREggs, flour, sugar, butter, and salt come together to form delicious cookies. Cross-media connects single marketing elements to form a strong, cohesive message.

Reach and engage your audience at any starting platform, from social to digital to traditional advertising.

The results of cross-media done right will always greatly exceed the effects of some standalone marketing efforts.

Build a lasting impression for your brand, and automatically create appetite for more.

LITTLE AND BIG HELPERS

CREATE, RE-WORK, MASTERTop-notch baking requires working with the best tools. We know the best ways to use all of them!

BAKING IS A PRECISE SCIENCE

MASTER BAKERS AT WORKProper planning, organization and execution of our projects are key to the overall conceptbakery recipe.

Planning: high-quality brainstorming, action plan development and execution

Project Management: coordinate resources, track client updates, modification requests and milestones at a central location, compile relevant statistics and feedback, analyze results, log time worked.

SOME OF OUR CLIENTS

SHOWCASES

Sample some of our delicacies!

CARBONA - STAINTALKSocial media story for household cleaning brand.

WOM specials

Social media management for Facebook, Twitter, Pinterest, YouTube, etc.

Social web and digital media workshops

Setup and maintenance of website, online store and blog

Writing, designing and distributing newsletter

Program expansion into Canada and Mexico

Ongoing management and consulting

DENON - FEEL ITDigital and social web strategy for Europe.

Established Facebook in FR, BE, NL, GB and GER

Apps and campaigns on Facebook

Ongoing management and consulting

REBUSFARM

International social web strategy for 3D rendering

software provider.

WOM specials

Facebook page

Social media ads

Ongoing consulting

ROYAL CARIBBEAN INTERNATIONALSocial web strategy becomes cross-media lead campaign “Seafari” (2011 and 2012).

WOM specials

Facebook Page, apps, microsite, YouTube, Twitter, Flickr, Google+, mobile

Media buys on Facebook and YouTube

Ongoing management and consulting

RANGE ROVER & JAGUARDigital strategy consulting for the launch of the Range Rover Evoque.

Nationwide dealer training in Germany on the use of digital technology and social web.

Promotions extended to the the Jaguar brand due to the success of our initial work.

RAVENSBURGER - BEING FUN & SOCIALSocial web strategy for leading book publisher, board game and puzzle producer.

WOM specials

App development

Facebook Friends Memory Game(Shortlist, Best Of Social Media Award 2012)

Product tests and sweepstakes

Augmented reality Facebook app

Alternate reality game to support book launch

Web videos

Social media ads

REDKEN - COLOR GENERATIONB2B and B2C social web strategy for leading hair care brand owned by L'Oréal.

WOM specials

SoMo Bridge technology

Connecting POS and mobile events

Maintaining website & managing newsletter

Ongoing management and consulting

KARSTADT - MAIN BRAND & HRSocial web campaigns including mobile elements for leading German retailer.

WOM specials

App development

Cross-media concepts

SoMo Bridge technology

Social media ads (focus on Facebook)

Social newsroom blog

Ongoing management and consulting

YTONG - QUALITY IN LIFEOnline marketing strategy for a new apparel line.

Corporate identity and design

WOM specials

Setup of Facebook page

Social media ads

Ongoing management and consulting

GET IN TOUCH

conceptbakery llc | 10230 Zenobia Cir | Westminster, CO 80031 | T: (303) 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2013

THANK YOUfor your attention!