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Talent Solutions
Media Solutions Overview
Agency presentation
©2012 LinkedIn Corporation. All Rights Reserved.
July 2013
Facts and Trends
In 2012 and 2013 small growth of European workforce and 2014-
2045 decreased workforce (due to aging and dejuvenation)
Flexibility of workforce: job
secureance makes it more time intensive to get candidates to move
Expected bottleneck industries
(up to 2016) are healthcare, engineering and scientists
Recruiters are overloaded with resumes, but companies struggle
to find quality candidates
Employer branding critical to hiring success
83% Agree that employer brand
has significant impact on
ability to hire great talent
3 http://lnkd.in/stateofeb
1. Utilizing social and professional networks
2. Finding better ways to source passive candidates
3. Upgrading employer branding
< 1,000 Employees
> 1,000 Employees
4
Prioritization of employer brand
69% Agree that employer
brand is a top priority
for their organization
67%
70%
67%
78%
< 500 Employees
501-1,000 Employees
1,000-10,000 Employees
> 10,000 Employees
Top 3 long-term trends in recruiting
professionals
1. Utilizing social and professional networks
2. Upgrading employer branding
3. Finding better ways to source passive candidates
http://lnkd.in/stateofeb
It’s top of mind for companies large and small
And industry leaders are spending accordingly
91% Companies that are spending
more or the same on employer
brand in 2012 compared to 2011
51% 40% 9% Spending More Spending Same Spending Less
1. Increased belief in the impact of employer brand 49%
2. Need to raise general awareness 48%
3. Difficulty recruiting quality candidates 47%
4. Increased competition 37%
5. Difficulty recruiting candidates in specific sectors 32%
Why spend more on employer brand?
5 http://lnkd.in/stateofeb
TALENT SOLUTIONS
What is the value of having an
Employer Brand?
©2012 LinkedIn Corporation. All
Rights Reserved. 6
TALENT SOLUTIONS
The LinkedIn Hiring Solutions Insights Team conducted 7,250 online
surveys of LinkedIn members worldwide
TALENT SOLUTIONS
Stronger Employer Brands financially contribute to the
bottom line
Source: LinkedIn July survey of over 4,700 talent acquisition decision-makers across 15 countries
28% lower
turnover rate
~2X lower cost
per hire
TALENT SOLUTIONS
TALENT SOLUTIONS
How can you help your clients
effectively socialize its
Employer Brand on LinkedIn?
©2012 LinkedIn Corporation. All
Rights Reserved. 10
TALENT SOLUTIONS
What is LinkedIn?
SOCIAL MEDIA
MOBILE
JOB POSTING Job Posting
SEO
Job Posting EMPLOYMENT
BRAND
TALENT INTELLIGENCE
TALENT SOLUTIONS
Let’s Surface Your Biggest Recruiting Challenges
Understand Your clients target
audience
Measure
Results
Position Your clients company as
an “employer of choice”
Engage top talent
How LinkedIn helps
Recruitment
Insights
Career Pages
Work With Us Ads
Recruitment Ads
Recruiter
Jobs Network
Jobs For You
Talent Direct
Usage reports & metrics
Campaign analysis
Best Practices for Finding & Hiring Talent on LinkedIn
TALENT SOLUTIONS
Attracting & engaging talent
TALENT SOLUTIONS
LinkedIn’s Talent Pool: the best active and passive
candidates
14
<20% Active
>80%
Passive
200M+ members
TALENT SOLUTIONS
Members see personalized jobs every time they log in
Erica Robertson
Your ideal passive
candidate
software engineer
Nspyre
software engineer
software engineer
Juniper Networks
LiveOps
software engineer
Senior
©2012 LinkedIn Corporation. All Rights Reserved. 15
TALENT SOLUTIONS
IT Administrator
Business Operations
Financial Analyst
Facilities Manager
Marketing Director
Sponsored Jobs give your most important roles a
little extra exposure.
Sales Operations Software Engineer
Sales Manager
Senior Engineer
TALENT SOLUTIONS
LinkedIn Sponsored Jobs Get more applicants for your most important roles
LinkedIn Confidential ©2012 All
Rights Reserved
LinkedIn automatically
displays your job to relevant
candidates
You control how often
your job appears here
TALENT SOLUTIONS
Bring the power of LinkedIn’s targeting and passive
talent to pay per click
1
3
2
On the LinkedIn homepage
On the Job Search page
In the member’s email inbox
TALENT SOLUTIONS
Employee networks are used to spread a positive
message amongst like-minded talent
19
TALENT SOLUTIONS
…and personalised careers information is
served up to provide a custom experience
Marketing Supply
Chain
Custom Recruitment Message
Custom Banner Graphic
Relevant Jobs
TALENT SOLUTIONS
Build long-term relationships by sending
regular, targeted news updates
TALENT SOLUTIONS
Your Followers: A Valuable Pool Of Talent
Long-term
relationships
Engaged talent
pool
49% of Followers are
more likely to purchase
from a company that
engages with them
80% of LI Members will
only follow up to 6
companies
Followers are 40x+ more
likely to comment/like
Follower are 10X more likely
to share content
61% of Followers are willing
to be your brand ambassador
Followers visit LI 8x more
than the average Member
Followers have 8x more
connections than the
average Member
71% of LI Members are
interested in updates on job
opportunities from
companies they follow
Brand Evangelists
TALENT SOLUTIONS
Self-Service (Video) Ads
Where the ad
would show up
TALENT SOLUTIONS
Rich Media (Video) Recruitment Ads – Client Created
TALENT SOLUTIONS
Content Ads (Featuring Video)
TALENT SOLUTIONS
Content Ad Options
Tabs Options Available
(Max of 4 Tabs):
• RSS
• YouTube Videos
• Custom Videos
• Flash or Image
• Podcast
• Whitepapers
TALENT SOLUTIONS
Talent Direct (Featuring Video)
TALENT SOLUTIONS
How can LinkedIn measure your
clients employer brand favourability?
©2012 LinkedIn Corporation. All
Rights Reserved. 28
TALENT SOLUTIONS ©2012 LinkedIn Corporation. All Rights Reserved. 29
TALENT SOLUTIONS
Not many say they regularly measure their employer brand in a quantifiable way
only one out of three
TALENT SOLUTIONS
Employer brand is top of mind for recruiting
professionals
Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries
LinkedIn Confidential ©2012 All Rights Reserved
31
of employers plan to maintain
or grow investment in
employer brand
93% Savings in cost per hire is
associated with a strong
employer brand
50%
LinkedIn can help you understand, measure
and improve your clients employer brand
Up to
TALENT SOLUTIONS
We first assess two important elements of your
employer brand: Reach and Engagement
©2012 LinkedIn Corporation. All Rights Reserved.
Talent Brand
Reach
1,873,354 members
Talent Brand Engagement
264,362 members
Viewing employee profiles
Connecting with your employees
Researching company and
career pages
Following your company
Viewing jobs and applying
Talent that’s interested in you as an employer
Talent that is familiar with you as an employer
TALENT SOLUTIONS
Talent Brand Index can measure your clients employer brand
©2012 LinkedIn Corporation. All Rights Reserved.
Talent Brand
Reach
1,873,354 members
Talent Brand Engagement
264,362 members
What percent of people who know about you show an interest?
= Talent Brand
Engagement
Talent Brand
Reach
Talent
Brand
Index
Talent Brand Index
14%
TALENT SOLUTIONS
We can compare your clients Talent Brand Index vs.
Peers
20%
17%
15% 14%
11%
9%
Weaker employer brand Employer of choice
Peers:
Dynamic, Inc.
Golden Phase
six28 Enterprise
Wavesynthe
Commona
Paularino Systems
4of 6
TALENT SOLUTIONS
Talent Brand Index varies across the functions your
clients are looking to hire…
©2012 LinkedIn Corporation. All Rights Reserved.
23%
18% 18%
15%
13% 12%
Talent more difficult to engage Talent easiest to engage
Engineering Operations Marketing Media & Communication
Sales Human
Resources
TALENT SOLUTIONS
…and across the geographies where your clients
have a presence
19%
15%
13% 12%
11% 11%
Talent more difficult to engage Talent easiest to engage
United
States
Canada Argentina Belgium France United Kingdom
TALENT SOLUTIONS
We can track how your clients Talent Brand Index
progresses over time
LinkedIn can help you build your employer brand and accelerate your
ability to attract top talent
12,6% 12,9%
13,2% 13,7% 13,8%
14,1%
10%
11%
12%
13%
14%
15%
16%
17%
18%
March-12 April-12 May-12 June-12 July-12 August-12
TALENT SOLUTIONS
LinkedIn Targeting We can target members in a highly granular way
TALENT SOLUTIONS ©2012 LinkedIn Corporation. All Rights Reserved. 39
Thank you!