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A power point extracted from an interactive whiteboard presentation for my Foundation Degree in Applied Digital Media
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To know that the choices we make when buying something can have a significant impact on the lives of many people.
What are we learning today?
Images by George Barker
Chocolate is fantastic !
Did you know that the average person in the United Kingdom eats eight kilos of chocolate every year?
the same as 180 bars of chocolate
Images by George Barker
Chocolate is fantastic !
Did you know that we spend £3 billion on cocoa confectionery?
£3 000 000 000 000
Images by George Barker
Source http://cdec.ucsm.ac.uk/chocolat/chocfrm.html>
Chocolate is made from the beans of the cacao tree. It is grown in tropical countries.
Image by permission ofThe Co-perative Societyhttp://www.co-opfairtrade.co.uk/schools_pack/gallery.asp
High temperaturesHigh rainfallHigh humidity
Chocolate is made from the beans of the cacao tree. It is grown in tropical countries.
Image by permission ofThe Co-perative Societyhttp://www.co-opfairtrade.co.uk/schools_pack/gallery.asp
Where in the world are cocoa trees grown?
Kumasi is a typical growing area in Ghana.
Getting the crop to the market involves heavy lifting,carrying.and sorting.
Image by permission ofThe Co-perative Societyhttp://www.co-opfairtrade.co.uk/schools_pack/gallery.asp
Each sack weighs about 50 kilos.
Getting the crop to the market involves heavy lifting,carrying.and sorting.
Image by permission ofThe Co-perative Societyhttp://www.co-opfairtrade.co.uk/schools_pack/gallery.asp
Getting the crop to the market involves heavy lifting,carrying.and sorting.
Image by permission ofThe Co-perative Societyhttp://www.co-opfairtrade.co.uk/schools_pack/gallery.asp
Getting the crop to the market involves heavy lifting,carrying and sorting.
Image by permission ofThe Co-perative Societyhttp://www.co-opfairtrade.co.uk/schools_pack/gallery.asp
Earning a living from cocoa farming is family business.
Most of the crop is sold to multi-national companies such as Cadbury Schweppes and Nestle
Image by annie br http://flickr.com/photos/anna-b/396634412/
<http://creativecommons.org/licenses/by-nc/2.0/>
Let's visit the Cadbury Site
Chocolate is fantastic !
Did you know the price of chocolate has doubled in recent years but the price of cocoa has halved?
Who gets the best deal?
The farmer
The customer
The chocolate company
Fairtrade companies have agreed to pay a fair price for their cocoa beans and guarantee long term contracts. They encourage small family farmers who do not use slave labour. This means that the villagers can build health centres, schools and of water wells.
The big companies want to buy to cocoa beans at the lowest possible cost and sell the product at the highest possible price.This has resulted in poverty and modern day slavery.
Buy products with a fair trade symbol.
From what tree do we get chocolate ?
Quiztime
A.
A. cocoa tree
B. cacoa tree
C. coco plant
Answer cacao tree
Answer cacao tree
What proportion of cocoa is grown on small farms in poor 3rd World countries?
Quiztime
A. 9%
B. 19%
C. 90%
Answer 90 %
What can be done to bring about better conditions in farming communities such as those found in Ghana and The Ivory Coast?
Action
Child Power
Vote here
Look for the FairTrade symbol.
Find Out Contribute
Action
People in developing countries should not pay the price for us enjoying good food. Everyone has a part to play in ensuring that wealthy companies ensure local people benefit from the products of their community.
Thinkabout
Discuss this viewpoint in groups.
Then share your conclusions with everyone.
Group Activity
A Question of ValuesShould chocolate be valued by its delicious taste?
Should chocolate be valued in terms of what it costs ?
Should chocolate be valued in terms of the lives of people who live there?
If you had a choice when you buy chocolate what would make your mind up?
Taste ?
Price ?
Improving Lives ?
Do you think this presentation will have any impact on the type of chocolate you prefer?
Regular Shop Brands ?
Free Trade Brands?
Make your choice now from thechocolate boxes.
On-line Voting
CreditsTony's Chocolonely ( music) by permission of Tom Van Brunschot ( www.chocolonely.com) 16/04/2007
Chocolate Slavery by kind permission of Jenny Zigrino - 21/04/07Original music track exchanged for a Garage Band composition (copyright uncertainty)Source http://www.youtube.com/watch?v=Xf6wp3sy76Q
The Tool of Oppressors : an extract by kind permission of Youth @ Broadway Baptist Church Source: http://www.youtube.com/watch?v=tDvfKfP_E0s> 16/04/2007
Web Links and Reference Materialshttp://maps.live.com/ available 16/04/07http://www.cocoatree.org/lifeonacocoafarm/adayinthelife.asp available 16/04/07http://www.cadbury.co.uk/EN/CTB2003 available 16/04/07http://cdec.ucsm.ac.uk/chocolat/chocfrm.html available 16/04/07http://www.globalgang.org.uk/ available 16/04/07http://www.co-opfairtrade.co.uk/schools_pack/gallery.asp available 16/04/07http://www.kuapakokoogh.com/index.php available 16/04/07http://www.globalgang.org.uk/homeworkhelp/chocolate/index.html avaioable 16/04/07http://www.globalgang.org.uk/hotnews/childpower/http://www.globalgang.org.uk/hotnews/actnow/divine_poetry.html
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