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Steven Campbell's slides from the June 2014 BACN meeting on Catching the Marketing Bug, also known as Teach Your Brain to Love Marketing, or how to invoke Constructive Motivation to help you get tasks like marketing done.
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Aaeren T. Beck, E.P. Seligmann, Robert A. Harper, Albert Ellis (died 2007) 8:45 – 10:00
Book
Book
People
People
Buildings
Streets
Parks
Lights Cars
City
Pattern
100,000,000,000 10,000
100,000 Neurons 2 Million Axons
1 Billion synapses
Book
Lights
Skyscrapers
The phaonmneal pweor of the hmuan
mnid Can you raed tihs? I cdnuolt blveiee taht I cluod aullacty
uesdnatnrd waht I was rdaniig. Aoccdrnig to rscheearch at
Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are. The olny iproamtnt tihng is taht the frsit and lsat
ltteer be in the rghit pclae. The rset can be a toatl mses and
you can sitll raed it whotuit a pboerim. Tihs is bcaseae the
huamn mnid deos not raed ervey lteter by istief, but the wrod
as a pttearn. Azanmig huh? Yaeh and I awlyas thhuhot slpeling
was impmorantt!
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M1ND5 C4N D0 4M4Z1NG 7H1NG5!
1N 7H3 B3G1NN1NG 17 WA5 H4RD BU7 N0W
Y0UR M1ND 1S R34D1NG 7H15 LIN3
4U70M471C4LLY W17H 0U7 3V3N 7H1NK1NG
4B0U7 17!
That holds us back…. From learning…
And growing…
And changing…
Is what we say to ourselves!
Died 2003, Age 81
People behave and
act not according to
the truth, but the truth
as we perceive it to
be.
• Activating Events (“A”)…
• do NOT lead to…
• Consequential emotions (“C”)
• A does not lead to C
• Rather - A C B
“I sometimes feel so stupid because I’m
so forgetful!” Who Said???
Who Said???
• Being forgetful •Marketing
Explain how we feel…
• Our belief about being forgetful
• Our belief about marketing
Explain how we feel…
I feel to stupid because I’m so forgetful!
• I’m tired, • I’m stressed • It is not important to me.
I’m still learning…
Our Beliefs come first
Then the Feelings
• Restrictive Motivation
• Constructive Motivation
• When I push…
• Based on fear…
• It is always followed by “Or else….”
• Most of us…
• You suddenly slow down
• Or get tired
• Other stuff to do…
• Teens washing the dishes
Asking Your Teens to
Wash the dishes
• I don’t have to market…
I GET to!
• I like what I am learning…
• I love what I am becoming…
• …and this is my idea.
• A chance to educate others • About you…
• About what you do!
• A chance to honor your values
• A chance to choose what you love
• A chance to solve the right problem
Really?
• Prohibition – 1920 - 1933
• Intelligent Heart
The brain doesn’t care
who is forcing you
• I don’t have to market…
• I GET to!
• I like what I am learning…
• I love what I am becoming…
• …and this is my idea.
Like a child’s first step
Information YOU
1.) We Pass Over Our Successes…
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