Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment &...

Social Content in the Age of Digital Media

The way media is consumed is radically

different than it was just five years ago.

We reach over 60M people a month.

SOCIAL75% of visits from social*

MOBILE50% of visits from mobile*

YOUTH60% are aged 18-34

Quantcast, Google Analytics

Young audiences have moved online.

55% of online video views come from 18-34 year-olds.

By 2016, online video is expected to account for 55% of all consumer internet traffic.*

85% use social media more than once a day.

Internal Survey, April 2013, 778

Mobile video ad spend is set to quadruple by 2016.

eMarketer

The second screen is real,

and always on.

Give your viewers what they want – more to talk about.

Creating custom content sparks excitement…

… and accelerates conversation.

Attract your audience.

Amplify experience.

Extend viewership.

Keep the buzz going.

When the credits stop rolling,Keep the convo going.

Caty BurgessCW Media VP

caty.burgess@cwtv.com

Terry CityBuzzFeed West Coast VPtcity@buzzfeed.com