Case study, Canam, social media, facebook, Enterprise 2.0, intranet, webcom Toronto, B2B, Nathalie...

November 3, 2010

Who is Canam Group?• Industrial company: Publicly traded since 1984 (Toronto Stock Exchange)

• Design, fabrication and marketing of construction products and solutions

• 12,000 construction projects per year

Niagara Fallsview CasinoNiagara Falls, ON, Canada

Lester B. Pearson International Airport Overpass Access RoadsToronto, ON, Canada

Shoppers Drug Mart (Murox®)Kingston, ON, Canada

Who is Canam Group?• Sales in 2009: CA$625.8 million• Human resources: 3,000 employees

International Presence

Family-Owned Business (3rd generation)

Roger Dutil Marcel et Marc Dutil

Mission

To be recognized as a leader in the design, fabrication

and marketing of building solutions by distinguishing

ourselves through the quality of our products and

services, our continuous innovation, our exceptional

customer service, the expertise and dedication of our

people, and our commitment to the environment.

Development Goals

93%

© Nemertes Research 2008 www.nemertes.com 1-866-241-2665

Encourage7.04%

Block42.25%

No policy50.70%

What is your policyregarding public socialnetworking sites?

No policy

Block

Encourage

Social Networking Views

Canam Group Social Media Policy

Social Networking Views

Encourage7.04%

Block42.25%

No policy50.70%

What is your policyregarding public socialnetworking sites?

No Policy

Block

Encourage

© Nemertes Research 2008 www.nemertes.com 1-866-241-2665

2007: Draw me an intranet 2.0!

Intranet Pilot Committee, Analysis

CommunicationsHuman Resources

InformationTechnologies

• Understand company needs, challenges, objectives

• Understand the needs of partners and employees

• Conduct an evaluation of the intranet

• Analyse intranet use and trends

What is Intranet 2.0?

Intranet Statistics

010 00020 00030 00040 00050 00060 000

Intranet - Visites de la page d'accueil

2006 2007 2008 2009 2010

Feedback from Users• Information difficult to find, outdated, not centralized

• Insufficiently personalized, not accessible to everyone

• Inability to publish and share content

• No photos, videos, 2.0 tools

• Facilitate and promote use

• Facilitate content management

• Facilitate collaboration and information sharing

• Facilitate access

Objectives of Intranet 2.0

Recommendations for Intranet 2.0

• Establish a clear governance

• Introduce new collaborative tools

• Transform existing intranet over short period

• Inform and train users

• Welcome and retain new employees

• Create a knowledge base

Intranet Redesign: 1.0 to 2.0

September 2007

• Phase 1: Strategic needs analysis and diagnostic • Presentation to the Executive Committee (3-year plan)

• 44 recommendations/projects

2008 Managers’ Conference

The Event

• 5th corporate conference

• Date: June 2008 (3 days)

• Steering Committee: HR & Communications (IT)

• 178 managers and spouses

• Average age: 50

• 5 countries: Canada, U.S., India, Romania and China

Conference Objectives

• Team spirit

• Self-discovery

• Discovery of colleagues

• Sense of belonging

• Performance through recognition

2008: Introduce an internal communication network between top management and managers

The Intranet Could Not Be Used…

Facebook Managers Community?

Facebook as a Conductor?1. Achieve conference objectives

2. Elaborate program

3. Foster interaction

4. Create awareness of social networks

5. Develop intranet 2.0 (pilot project)

Anticipated Concerns…• Difficult to use

• Privacy of information

• Unsuitable platform for business

Technical Support

A Secret Group

Case Studies…

April 4: Approved!

Creation of a Facebook Committee

InformationTechnologies

CommunicationsHuman Resources

Canam Community

April 29: Managers’ Meeting

April 30-May 10: Creation of Profiles

Participation rate: 99%

May 11: Program and Registration

Registration formProgram

Participation rate: 94%

May 14 : Opening Ceremony, Elections

Participation rate: 92%

May 21: Personal Interests

Participation rate: 89%

June 18: Photo Contest

Posted: Internet Café – 3 days

Mission Accomplished!

http://www.youtube.com/user/CanamGroup#p/c/290AA62950AEAF26/0/1Xiqotip9BY

Closed Group

Employees and Retirees Group

SQPRP Platinum Award of Excellence

Facebook Project Case Studies

2009: Design Me an Intranet 2.0!

Restart the Intranet 2.0 Project

December 2009

• Phase 2: Planning

• Presentation to the Executive Committee (18-month plan)

• 19 projects

Overview of Intranet 2.0 Projects

Our Intranet Can Now Be Used…

Real Time Collaboration

An Example…

Collaborative Workspaces

CANAMpedia: Multilingual Glossary

Managers’ Blog

Newsletter 1.0 Newsletter 2.0

Wiki-Type Newsletter: Pilot Project

Potential Readers: 400

1.0 2.0

Number of visits: 870 1 036 + 19%

Number or articles read: 1 768 7 429 + 320%

103 team workspaces

• 14,174 visits• 7,132 documents shared• 65,239 documents read• 1,912 comments• 4 technical forums• 1 managers’ blog• Etc.

Collaborative Workspaces in 2009

Photo Sharing: Pilot Project

CanamTube: Internal Videos

Employee and Retiree Profiles

Employee and Retiree Profiles

Geographic Profiles

Professional Communities

Access: 300 to 3,000+ Users

Pilot project in Laval• 60 plant employees• 26 office employees

Multilingual Intranet

Search Engine

Social Media Projects Update

Web 2.0: Employee Initiatives

Canam Group Social Media Policy

No policy50.70%

Information Sharing via Social Media

Employee and Retiree Participation

Canam’s 50th Anniversary

No Policy50,70%

Canam Group on Web 2.0

%

5,000 viewed photos 10,000 watched videos

100 followers200 members

350 fans160 members

Mobility, Applications, Connectivity

10 Elements of a Successful 2.0 Intranet

1. Establish a clear governance

2. Insure you are supported by management

3. Raise awareness among managers from day 1

4. Involve users in the process

5. Prioritize according to company values

6. Validate actions using pilot projects

7. Use web 2.0 as leverage

8. Participate in contests: notoriety and credibility

9. Establish performance indicators, benchmarks

10.Re-evaluate the project periodically (3 months)

November 3, 2010

Questions ?nathalie.pilon@canamgroup.ws