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Introduction to using LinkedIn for Small Business
Citation preview
Building Up Your Geek Skills:Tips for Small Business
Agenda
What is LinkedInThe LinkedIn ProfileLinkedIn Apps & ToolsBuilding Relationships with AnswersSearching on LinkedInUsing LinkedIn to NetworkPower of LinkedIn GroupsSetting Preferences
What is LinkedIn?
120 Million People
What is LinkedIn?
http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011
What is LinkedIn?
50% of Fortune 100 Companies hire through LinkedIn
What is LinkedIn?
Defined:
“LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals.”
What is LinkedIn
Power!
What is LinkedIn?
The unique experience you have gained coupled with the unique relationships you have carefully developed gives you a tremendous advantage over the person who does understand the tool but is only beginning to gain experience and develop professional relationships.
Any Questions?
Agenda
What is LinkedInThe LinkedIn ProfileLinkedIn Apps & ToolsBuilding Relationships with AnswersSearching on LinkedInUsing LinkedIn to NetworkPower of LinkedIn GroupsSetting Preferences
Profile – My Network
Profile – My Network
To Do:Define what constitutes a trusted professional – write it down
Profile – What it looks like
Profile – Make it BeefyFour reasons for a beefy profile:
1.It is a place to tell your story completely and fully – a resume on steroids2.Every word in your profile is keyword searchable3.A beefy profile shows you are not a dinosaur. Especially for boomers. We need to show we are on top of the latest trends in the business world, including social media. 4.Expect your profile to be regularly compared with those of your competitors.
Profile – Complete 100%
Name and Position 25%
Picture 5%
Summary 5%
Specialties 5%
Education 15%
Past Job 1 15%
Past Job 2 15%
Recommendation 1 5%
Recommendation 2 5%
Recommendation 3 5%
Profile – Profile Overview
To Do:You need to create your own profileKeep out the marketing gobbledygookAssemble details of past work and awards.
Profile – Personal Identification box
Profile – Personal ID
To Do:Create a compelling marketing statement in 120 characters, with keywordsWrite a few drafts and ask several of your closest connections to review.Find a good photo of yourself - current
Profile - Experience
Profile - Experience
What to Include:
Position heldWhat you accomplishedWhat experience you gainedList any awards you receivedUse plenty of keywordsInclude volunteer positions as well
Profile - Recommendations
Profile - Recommendations
Write recommendations for those in your network and they will most likely return the favor!
Profile - Recommendations
1. The number of recommendations you have received is highlighted in the top box of your profile page and when your name appears in a listing of group members.
2. The number of recommendations you have is one of the weighting criteria in ranking search results on LinkedIn.
3. Recommendations are the only outside verification of the information you have provided on your profile.
4. Words included in the recommendations are keyword searchable.
Profile - Recommendations
What should they say?
Be specific and strategic. Try to obtain from influential peoplePrompt them of your skills and accomplishments
Profile - Recommendations
Tips for Getting Recommendations
Customers with whom you have a relationshipCoworkersFrom Education experienceGive recommendationsYou can ask for edits to add keywords, corrections, etc.
Profile - Education
List all education you have had including training.
Profile – Websites
Profile – Public Profile URL
Profile – Edit Profile
Profile - Summary Types of job experience Highlight accomplishments Excerpt from a letter of
recommendation Some hobbies or interests Steps to get further information on
projects, etc. Why you think your experiences make
you qualified Description of any business
relationship that have brought superior results
New markets you are considering going into and how viewers might fit into your plan
Include misspelled words
Profile –
To Do:Create list of all education and certifications and workshops you have attendedWhat keywords best describe your websites/business?See if your name or business name is available as a LinkedIn URL
Profile –
To Do:Create an outline for your Summary and SpecialtiesWrite summary as if you are requesting someone to talk to youList all brands your represent
Any Questions?
Let’s Take 5
Agenda
What is LinkedInThe LinkedIn ProfileLinkedIn Apps & ToolsBuilding Relationships with AnswersSearching on LinkedInUsing LinkedIn to NetworkPower of LinkedIn GroupsSetting Preferences
Apps and Tools
Box.net Google Presentations or Slideshare Reading List by Amazon Events
Apps and Tools
To Do:Review the Apps to see what would work for your industryWhat presentations do you have that can position you as the expert?Post industry related book in your Amazon App. Post any events you have coming in the Events appSearch for upcoming events
Any Questions?
Agenda
What is LinkedInThe LinkedIn ProfileLinkedIn Apps & ToolsBuilding Relationships with AnswersSearching on LinkedInUsing LinkedIn to NetworkPower of LinkedIn GroupsSetting Preferences
Apps and Tools - Answers
Apps and Tools - Answers
Apps and Tools
To Do:Ask a questionAnswer a question
Any Questions?
Agenda
What is LinkedInThe LinkedIn ProfileLinkedIn Apps & ToolsBuilding Relationships with AnswersSearching on LinkedInUsing LinkedIn to NetworkPower of LinkedIn GroupsSetting Preferences
Searching – Who to find Prospective customers and clients New strategic vendor and suppliers People you want to join you in a project or endeavor New employees An expert in a specific industry Someone you want to engage in social/business event People you want to meet while you are out of town for
an event Speaker for upcoming event you are hosting People who are responsible for organizing events at
which you may be qualified to speak or participate
Searching – Advanced Search
• Use Boolean terms• Refine by zip code or
mile radius• Titles• Companies• Industries• Groups
Need over 50 connections to make this effective
Results are from your list.
Search - Network
Any Questions?
Agenda
What is LinkedInThe LinkedIn ProfileLinkedIn Apps & ToolsBuilding Relationships with AnswersSearching on LinkedInUsing LinkedIn to NetworkPower of LinkedIn GroupsSetting Preferences
Add Connections
Any Questions?
Agenda
What is LinkedInThe LinkedIn ProfileLinkedIn Apps & ToolsBuilding Relationships with AnswersSearching on LinkedInUsing LinkedIn to NetworkPower of LinkedIn GroupsSetting Preferences
Groups
Any Questions?
Agenda
What is LinkedInThe LinkedIn ProfileLinkedIn Apps & ToolsBuilding Relationships with AnswersSearching on LinkedInUsing LinkedIn to NetworkPower of LinkedIn GroupsSetting Preferences
Setting Preferences
Learning Center
Any Questions?
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