Building sales with Web to Print

Building Sales with Web-to-Print

Building Sales with Web-to-Print

Sponsored by Sponsored by

PagePath.com

866.770.7569

synergysolutions.net

888.230.2300

Mark BoersmaFounder and PresidentSynergy Solutionsmboersma@synergysolutions.net888-230-2300

Joe KernVice President of MarketingPagePath TechnologiesJKern@PagePath.com866-770-7569

Melissa SienickiVice President of Customer ServicePagePath TechnologiesMSienicki@PagePath.com630-689-4114

Two Key Questions

If someone could help you in any area of your business/life right now, what would you love help on?

What would you say are your biggest challenges in your business or life right now?

Building a Bridge

When we build a bridge between someone's challenge or what they would love help on, to our product/service, weincrease our sales, reduce our sales cycle, reduce the time we work, reduce our stress, and increase our life balance.

People want to move away from their pain and move toward things that bring pleasure.

www.TheVisionProject.net

Challenge

Web-to-Print

About Web-to-Print

A commercial prepress process that bridges the gap between digital content online and commercial print production.

This process allows a print house, a client, and possibly a graphic designer to create, edit, and approve computer-based online templates during the prepress phase.

Source: Wikipedia

Quick Poll

Common Objections• My customers will never use it

• My customer prefers to email files

• It is too expensive

• It is too complicated

• I tried it before and could not get it to take off

• No one on staff to manage it

Why Web-to-Print

• Web-to-Print is the best way to increase sales and lower production costs.

• Web-to-print is cost effective and customer-friendly.

• Your customer and your web site manage the design and layout process.

How to Sell W2P

• Don’t sell printing or a product, sell you and W2P as a solution.

• Example:

• Business card issue

How to Sell W2P

• Don’t sell features, sell benefits

• Example:

• Online Catalog

How to Sell W2P

• Don’t tools, sell ease of use

• Example:

• Interactive images

Building the Bridge

Implementation

Examination

Solution

Ask the right questions• Can you tell me about your

print/marketing plan for the year?

• Tell me about your process of ordering right now.

• What are the strengths of this process?

• What are the weaknesses?

Additional Benefits

• Centralized Control for Customer

• Control branding or consistency

• Automated approvals

• Simple Reorders

• Customer convenience

• Ease of use

Additional Benefits

• Centralized Control for Customer

• Control branding or consistency

• Automated approvals

• Simple Reorders

• Customer convenience

• Ease of use

• Builds a fence

How to Sell W2P

• Ask the 2 questions

• Find the bridge/connection

• Example:

• Give us some examples of challenges or help your customers might need.

Print Mastermind Group

Every Tuesday at:

11:30am Eastern10:30am Central8:30am Pacific

Call 218-862-7200ID 473678

www.ravingfan.net

Free 30 Minute Business Strategy Session

For information on scheduling your session contact:

Joe Kern630-689-4119JKern@PagePath.com

Melissa Sienicki630-689-4114MSienicki@PagePath.com

Take a free business personality assessmenthttp://bit.ly/BusinessXray

Questions

Mark BoersmaSynergy Solutions888.230.2300www.SynergySolutions.net

Joe Kern630-689-4119JKern@PagePath.comwww.PagePath.com