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Building Sales with Web-to-Print
Building Sales with Web-to-Print
Sponsored by Sponsored by
PagePath.com
866.770.7569
synergysolutions.net
888.230.2300
Mark BoersmaFounder and PresidentSynergy [email protected]
Joe KernVice President of MarketingPagePath [email protected]
Melissa SienickiVice President of Customer ServicePagePath [email protected]
Two Key Questions
If someone could help you in any area of your business/life right now, what would you love help on?
What would you say are your biggest challenges in your business or life right now?
Building a Bridge
When we build a bridge between someone's challenge or what they would love help on, to our product/service, weincrease our sales, reduce our sales cycle, reduce the time we work, reduce our stress, and increase our life balance.
People want to move away from their pain and move toward things that bring pleasure.
www.TheVisionProject.net
Challenge
Web-to-Print
About Web-to-Print
A commercial prepress process that bridges the gap between digital content online and commercial print production.
This process allows a print house, a client, and possibly a graphic designer to create, edit, and approve computer-based online templates during the prepress phase.
Source: Wikipedia
Quick Poll
Common Objections• My customers will never use it
• My customer prefers to email files
• It is too expensive
• It is too complicated
• I tried it before and could not get it to take off
• No one on staff to manage it
Why Web-to-Print
• Web-to-Print is the best way to increase sales and lower production costs.
• Web-to-print is cost effective and customer-friendly.
• Your customer and your web site manage the design and layout process.
How to Sell W2P
• Don’t sell printing or a product, sell you and W2P as a solution.
• Example:
• Business card issue
How to Sell W2P
• Don’t sell features, sell benefits
• Example:
• Online Catalog
How to Sell W2P
• Don’t tools, sell ease of use
• Example:
• Interactive images
Building the Bridge
Implementation
Examination
Solution
Ask the right questions• Can you tell me about your
print/marketing plan for the year?
• Tell me about your process of ordering right now.
• What are the strengths of this process?
• What are the weaknesses?
Additional Benefits
• Centralized Control for Customer
• Control branding or consistency
• Automated approvals
• Simple Reorders
• Customer convenience
• Ease of use
Additional Benefits
• Centralized Control for Customer
• Control branding or consistency
• Automated approvals
• Simple Reorders
• Customer convenience
• Ease of use
• Builds a fence
How to Sell W2P
• Ask the 2 questions
• Find the bridge/connection
• Example:
• Give us some examples of challenges or help your customers might need.
Print Mastermind Group
Every Tuesday at:
11:30am Eastern10:30am Central8:30am Pacific
Call 218-862-7200ID 473678
www.ravingfan.net
Free 30 Minute Business Strategy Session
For information on scheduling your session contact:
Melissa [email protected]
Take a free business personality assessmenthttp://bit.ly/BusinessXray
