Building loyalty with social media

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Powerpoint from ABA Law School Development Conference session. June 1, 2012 at Jackson Lake Lodge. Sessi

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Building Loyalty

WithSocial Media

Know Your

Goals

Goal Objective

Strategies Tasks

Marketing Success

Tool Matrix What problem does it solve?

Strength? Weakness?

Ways to segment?

Time, resources, people?

Are our people already there?

Facebook

Twitter

Blogs or message board

YouTube/Vimeo

Google +

LinkedIn

Others

Loyalty is the goldenticket

Conversation-Building

Crowdsourcing

Value-Adding

Survey Says…

PeopleDoing

itRight

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