View
5.230
Download
2
Category
Preview:
DESCRIPTION
Brief history about mobile and mobile marketing. First phone, first mobile devices, first SMS, first SMS campaign, future devices.
Citation preview
Brief History of Mobile MarketingKamil Mehmet ÖZKAN
Saturday, September 21, 13
1876 First telephone introduced by Alexander Gramham Bell
Saturday, September 21, 13
1973 First mobile portable handset invented
Saturday, September 21, 13
1992 First text message sent from computer to mobile phone
Saturday, September 21, 13
1993 First Mobile phone that both sends and recieves texts introduced
Saturday, September 21, 13
2003 First commercial mobile SMS Launches. Short codes introduced for used with text message marketing
Saturday, September 21, 13
2005 Nike and Pontiac launch SMS campaigns
Saturday, September 21, 13
2007 2.4 Billion SMS users worldwideTexting is embraced (Avarage monthly text 218, outnumber calls 213)
Saturday, September 21, 13
2010 Quick response (QR) codes start being used in mobile marketing.Cambridge dictionary adds “text” as a verb.
Saturday, September 21, 13
2011 Mobile marketing becomes a 14 Billion dolar industry.
Saturday, September 21, 13
2013 Android and iOs dominate market.
Square like payment apps become popular.
Mobile fingerprinting to secure payments.
Same day shipping through Amazon and eBay
AR become popular.
Saturday, September 21, 13
2014 Mobile internet usage will overtake desktop internet usage
Saturday, September 21, 13
2015 Mobile marketing will generate 400 Billion $ in sales.Retailers and Marketers will spend 19.8 Billion $
Saturday, September 21, 13
Beyond mobile phones and tablets there will be 30 Billion connected devices in 2020 and most of them will mobile.
Saturday, September 21, 13
Thanks!
Kamil Mehmet ÖZKAN
www.kamilmehmetozkan.com
@kamilozkan
Saturday, September 21, 13
Recommended