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Brief History of Mobile Marketing Kamil Mehmet ÖZKAN Saturday, September 21, 13

Brief history about mobile marketing

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Brief history about mobile and mobile marketing. First phone, first mobile devices, first SMS, first SMS campaign, future devices.

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Page 1: Brief history about mobile marketing

Brief History of Mobile MarketingKamil Mehmet ÖZKAN

Saturday, September 21, 13

Page 2: Brief history about mobile marketing

1876 First telephone introduced by Alexander Gramham Bell

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Page 3: Brief history about mobile marketing

1973 First mobile portable handset invented

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1992 First text message sent from computer to mobile phone

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1993 First Mobile phone that both sends and recieves texts introduced

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2003 First commercial mobile SMS Launches. Short codes introduced for used with text message marketing

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2005 Nike and Pontiac launch SMS campaigns

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2007 2.4 Billion SMS users worldwideTexting is embraced (Avarage monthly text 218, outnumber calls 213)

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2010 Quick response (QR) codes start being used in mobile marketing.Cambridge dictionary adds “text” as a verb.

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2011 Mobile marketing becomes a 14 Billion dolar industry.

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2013 Android and iOs dominate market.

Square like payment apps become popular.

Mobile fingerprinting to secure payments.

Same day shipping through Amazon and eBay

AR become popular.

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2014 Mobile internet usage will overtake desktop internet usage

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2015 Mobile marketing will generate 400 Billion $ in sales.Retailers and Marketers will spend 19.8 Billion $

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Beyond mobile phones and tablets there will be 30 Billion connected devices in 2020 and most of them will mobile.

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Page 15: Brief history about mobile marketing

Thanks!

Kamil Mehmet ÖZKAN

www.kamilmehmetozkan.com

@kamilozkan

Saturday, September 21, 13