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www.BrianCurrin.com
Online Marketing
Marketing Landscape
Marketing Strategy
Customer Profiling
Social Media
"Doing more of the right things more often"
Marketing Landscape
TrTraditional Marketing
TV, Radio, Newspapers, Magazines, Trade Shows, Direct Mail
Push Marketing
Interruption Marketing
Marketing Landscape
TrOnline Marketing
social media, email, online ads, search ads
Pull Marketing
Permission Marketing
Trends● People are Searching
● People are Sharing
● Focus is on good Content
Marketing Strategy
Searching
● People are not looking for YOU
● People are looking for solutions to their problems
Key Elements of Online Marketing
● Find You (marketing)
● Talk to You (sales)
Customer ProfilingYour Presence on the Web
Fish where the fish are biting
What do you need?
● Website
● Facebook Business Page
● Newsletters
● Google Adwords
MMeasurement
Google Analytics Facebook Analytics Klout.com MarketingGrader.com
Conclusion
● You need people to:
Find You
Talk to You
The internet allows ordinary people to do extraordinary things
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