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This is a course that I teach at Guilford Technical Community College as a continuing education course for small business owners and entrepreneurs. This course is designed to get people thinking about their brands and to use social media to market and promote the brand.
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Please turn phones to silent or vibrateWIFI Password is
June2012!
Facilitated by Chisa D. Pennix-Brown, MBAInfo@LadyBizness.com
NameBusiness/Industry
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
What is a Brand or Branding?
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
Q
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
1.The association of certain products (and characteristics of these products) with a brand name.
2.Name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.
3.INTANGIBLE
A
Definitions Emphasize
2 Things
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
IS DOES
B
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
Business
Reputation
Attitude
Needs
Demand
RA N
D
Why Should You Establish a
Brand?Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
Q
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
1. Build Credibility
2. Differentiate Yourself from the competition
3. Reduce the need to compete on Price Alone
4. Ability to INCREASE prices based on brand
5. Establish a MONOPOLY in your industry
A
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
GROUP
WORK
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
1. Name
2. Logo
3. Colors
4. Tagline
5. Social Media
6. Hashtag
7. Bio
Brand Needs
TIPSGoogle your business Google: Cheap DomainsBuy your domainGet a professional emailUse an email service
Tools You Can Use
Create a Boilerplate about Yourself & your BusinessConsistent Message with a Tagline
20 second impact statement = What Issue You Solve? 60 second commercial = How you Solve the Issue & Differentiate?
Memberships, Networking, EngagementChisa D. Pennix-Brown, MBA Lady Bizness, Inc.
Find the Best Times to PostAutomate Basic Messages oIFTTT.comoBufferApp.comoTwuffer.comoDlvr.itoGremln.com
What was your Show Up & Show Out! Moment of the Day?
Additional Questions & Comments
Please Complete your Surveys.
Thank You for the Investment of Your Time!
Chisa D. Pennix-Brown. MBACEO of Lady Bizness, Inc.
Info@LadyBizness.com
Show Up & Show Out!
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