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Branding Your Business

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This is a course that I teach at Guilford Technical Community College as a continuing education course for small business owners and entrepreneurs. This course is designed to get people thinking about their brands and to use social media to market and promote the brand.

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Page 1: Branding Your Business
Page 2: Branding Your Business

Please turn phones to silent or vibrateWIFI Password is

June2012!

Facilitated by Chisa D. Pennix-Brown, [email protected]

Page 3: Branding Your Business

NameBusiness/Industry

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

Page 4: Branding Your Business

What is a Brand or Branding?

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

Q

Page 5: Branding Your Business

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

1.The association of certain products (and characteristics of these products) with a brand name.

2.Name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.

3.INTANGIBLE

A

Page 6: Branding Your Business

Definitions Emphasize

2 Things

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

IS DOES

Page 7: Branding Your Business

B

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

Business

Reputation

Attitude

Needs

Demand

RA N

D

Page 8: Branding Your Business

Why Should You Establish a

Brand?Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

Q

Page 9: Branding Your Business

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

1. Build Credibility

2. Differentiate Yourself from the competition

3. Reduce the need to compete on Price Alone

4. Ability to INCREASE prices based on brand

5. Establish a MONOPOLY in your industry

A

Page 10: Branding Your Business

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

GROUP

WORK

Page 11: Branding Your Business

Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.

1. Name

2. Logo

3. Colors

4. Tagline

5. Social Media

6. Hashtag

7. Bio

Brand Needs

TIPSGoogle your business Google: Cheap DomainsBuy your domainGet a professional emailUse an email service

Page 12: Branding Your Business

Tools You Can Use

Create a Boilerplate about Yourself & your BusinessConsistent Message with a Tagline

20 second impact statement = What Issue You Solve? 60 second commercial = How you Solve the Issue & Differentiate?

Memberships, Networking, EngagementChisa D. Pennix-Brown, MBA Lady Bizness, Inc.

Page 13: Branding Your Business

Find the Best Times to PostAutomate Basic Messages oIFTTT.comoBufferApp.comoTwuffer.comoDlvr.itoGremln.com

Page 14: Branding Your Business

What was your Show Up & Show Out! Moment of the Day?

Additional Questions & Comments

Please Complete your Surveys.

Thank You for the Investment of Your Time!

Chisa D. Pennix-Brown. MBACEO of Lady Bizness, Inc.

[email protected]

Show Up & Show Out!