View
794
Download
2
Category
Preview:
DESCRIPTION
Citation preview
Your brand is a promise.
Its the message you share that will get your prospects to see you as the ideal company to deliver solutions to their challenges.
Honoring the brand throughout all levels of the organization helps drive companies to grow and prosper.
Objectives of a Great brand:
Deliver the corporate message clearly
Confirm credibility
Motivate the buyer
Emotionally connect to your target audience
Build Customer Loyalty
Define (or redefine) a Great brand
Begin with research Take note of the company's core values What is the mission of the company? What do you specialize in? What's your magic?
A Great brand is clear & consistent
• Understands the needs and wants of customers and prospects.
• It's the same message at every point of public contact.
• Integrates brand strategies throughout company.
A Great brand connects to all.
Your brand extends to your:
Employees
Customers
The media
The general public
A Great brand has character Identify your target market
-Begin with research
-Take note of the company's core values
What is the mission of the company?
-What do you specialize in?
-What's your magic?
A Great brand is attractive
Visual Elements of a Great brand include:
Logo
Correspondence & Promotion Materials
Web site & Web marketing
Tchotchkes
Signage & Vehicle Lettering
Great brands are respected.
Brands can take years to build.
Establish Guidelines with all employees
Usage & application Positioning message Logo & tagline Application (web, print, etc.)
Keep your brand Great
Monitor Your Brand
Acquire a feed reader Subscribe to Google Alerts Blog Comments Social Mention Twitter
Keep your Great reputation
Twilert & Tweetbeep Friendfeed.com Yacktrack And so many more...
Keep connected with style
Radiate professionalism Be authentic & unique Connect to all Offer value & innovation Create attractive images Deliver solutions Be clear & consistent Respect it & be responsible
Connect with us:
www.connectiongraphics.comwww:facebook.com/connectiongraphicstwtter.com/connectgraphics
517-645-4387
Recommended