Your brand is a promise.

Its the message you share that will get your prospects to see you as the ideal company to deliver solutions to their challenges.

Honoring the brand throughout all levels of the organization helps drive companies to grow and prosper.

Objectives of a Great brand:

Deliver the corporate message clearly

Confirm credibility

Motivate the buyer

Emotionally connect to your target audience

Build Customer Loyalty

Define (or redefine) a Great brand

Begin with research Take note of the company's core values What is the mission of the company? What do you specialize in? What's your magic?

A Great brand is clear & consistent

• Understands the needs and wants of customers and prospects.

• It's the same message at every point of public contact.

• Integrates brand strategies throughout company.

A Great brand connects to all.

Your brand extends to your:

Employees

Customers

The media

The general public

A Great brand has character Identify your target market

-Begin with research

-Take note of the company's core values

What is the mission of the company?

-What do you specialize in?

-What's your magic?

A Great brand is attractive

Visual Elements of a Great brand include:

Logo

Correspondence & Promotion Materials

Web site & Web marketing

Tchotchkes

Signage & Vehicle Lettering

Great brands are respected.

Brands can take years to build.

Establish Guidelines with all employees

Usage & application Positioning message Logo & tagline Application (web, print, etc.)

Keep your brand Great

Monitor Your Brand

Acquire a feed reader Subscribe to Google Alerts Blog Comments Social Mention Twitter

Keep your Great reputation

Twilert & Tweetbeep Friendfeed.com Yacktrack And so many more...

Keep connected with style

Radiate professionalism Be authentic & unique Connect to all Offer value & innovation Create attractive images Deliver solutions Be clear & consistent Respect it & be responsible

Connect with us:

www.connectiongraphics.comwww:facebook.com/connectiongraphicstwtter.com/connectgraphics

517-645-4387