Brand Awareness at the Local Level

Brand Awareness at the Local Level UKRAINE

BARCELONA 2010

About KOMPASS Ukraine

17 YEARS IN THE MARKET17 YEARS IN THE MARKET

Traffic’s sources

AWARENESS = TRAFFICAWARENESS = TRAFFIC

SEO / SEMSEO / SEM

Exhibitions,mass media advertising,

etc…

Exhibitions,mass media advertising,

etc…

PR-Events (conferences,

forums, mass media, …)

PR-Events (conferences,

forums, mass media, …)

KOMPASS Ukraine SEO&SEM

BusinessBusinessNewsNews

news.kompass.ua

CallCallBoardBoard

board.kompass.ua

ExhibitionsExhibitionsand fairsand fairs

expo.kompass.ua

BusinessBusinessArticlesArticles

articles.kompass.ua

HotelHotelbookingbooking

hotels.kompass.ua

DataBaseDataBase(SEO)(SEO)

baza.kompass.ua

Job searchJob search rabota.kompass.ua

Travel & tour Travel & tour bookingbooking

otpusk.kompass.ua

AuctionsAuctionsauction.kompass.ua

•About 1,500-2,500 Ukrainian visitors per day•More than 16,000 company news published•More than 25,000 companies mentioned•Original source for more than 20,000 republications•Rated 10th in the Global Rating of the Ukrainian electronic mass media (inforotor.ru)

News.KOMPASS.UA Kompasssearchbox

Freenews

Paidnews

•More than 15,000 registered users•About 3,500-4,500 Ukrainian visitors per day•More tnan 16,000 ads published•About 100-200 new ads per day

Board.KOMPASS.UAKompasssearchbox

Paidadvertisement

Boardcategories

Board.KOMPASS.UA

Paidadvertisements

Freeadvertisements

Traffic of the KOMPASS.UA

0

50 000

100 000

150 000

200 000

250 000

300 000

Satellite projects launch (June 2007)

Second wave

UA.kompass.com traffic

Stats for April – September 2010

KOMPASS Ukraine cooperates with• More than 100 exhibition companies

• More than 250 exhibitions per year

• About 5,000-15,000 visitors per exhibition

• All branches and sectors

.

• More than 50 forum&conference organizers

• More than 150 forums & conferences per year

• About 100-500 visitors per event

• Specialized branches (Internet, DM, SEO, marketing,...)

• More than 20 mass media publishers

• More than 100 ad publications per year

• About 5,000-15,000 copies per edition

• Magazines, journals, newspapers, directories

Public Relations • KOMPASS Ukraine Blog (news.kompass.ua/blog)

• Participation at the conferences and forums as a speaker («Internet-Business», «Industrial Marketing», «DM Days», etc…)

• KOMPASS nominations for the specialized competitions and contests («Direct Hit», «Silver Gull», «Students’ PR-festival», etc…)

• Publishing of the news, press releases, image and analytical articles in the electronic mass media (ub.ua, Ukr.Net, B2Blogger.com, Reklamaster.com, Comp&nion.ua, etc…)

Any questions?

Vlad ButyrinPresident

KOMPASS Ukraine

office@kompass.ua

Vitaly SheptunChief of Marketing Dept.

KOMPASS Ukraine

marketing@kompass.ua

ua.kompass.com