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Brand Awareness at the Local Level UKRAINE
BARCELONA 2010
About KOMPASS Ukraine
17 YEARS IN THE MARKET17 YEARS IN THE MARKET
Traffic’s sources
AWARENESS = TRAFFICAWARENESS = TRAFFIC
SEO / SEMSEO / SEM
Exhibitions,mass media advertising,
etc…
Exhibitions,mass media advertising,
etc…
PR-Events (conferences,
forums, mass media, …)
PR-Events (conferences,
forums, mass media, …)
KOMPASS Ukraine SEO&SEM
BusinessBusinessNewsNews
news.kompass.ua
CallCallBoardBoard
board.kompass.ua
ExhibitionsExhibitionsand fairsand fairs
expo.kompass.ua
BusinessBusinessArticlesArticles
articles.kompass.ua
HotelHotelbookingbooking
hotels.kompass.ua
DataBaseDataBase(SEO)(SEO)
baza.kompass.ua
Job searchJob search rabota.kompass.ua
Travel & tour Travel & tour bookingbooking
otpusk.kompass.ua
AuctionsAuctionsauction.kompass.ua
•About 1,500-2,500 Ukrainian visitors per day•More than 16,000 company news published•More than 25,000 companies mentioned•Original source for more than 20,000 republications•Rated 10th in the Global Rating of the Ukrainian electronic mass media (inforotor.ru)
News.KOMPASS.UA Kompasssearchbox
Freenews
Paidnews
•More than 15,000 registered users•About 3,500-4,500 Ukrainian visitors per day•More tnan 16,000 ads published•About 100-200 new ads per day
Board.KOMPASS.UAKompasssearchbox
Paidadvertisement
Boardcategories
Board.KOMPASS.UA
Paidadvertisements
Freeadvertisements
Traffic of the KOMPASS.UA
0
50 000
100 000
150 000
200 000
250 000
300 000
Satellite projects launch (June 2007)
Second wave
UA.kompass.com traffic
Stats for April – September 2010
KOMPASS Ukraine cooperates with• More than 100 exhibition companies
• More than 250 exhibitions per year
• About 5,000-15,000 visitors per exhibition
• All branches and sectors
.
• More than 50 forum&conference organizers
• More than 150 forums & conferences per year
• About 100-500 visitors per event
• Specialized branches (Internet, DM, SEO, marketing,...)
• More than 20 mass media publishers
• More than 100 ad publications per year
• About 5,000-15,000 copies per edition
• Magazines, journals, newspapers, directories
Public Relations • KOMPASS Ukraine Blog (news.kompass.ua/blog)
• Participation at the conferences and forums as a speaker («Internet-Business», «Industrial Marketing», «DM Days», etc…)
• KOMPASS nominations for the specialized competitions and contests («Direct Hit», «Silver Gull», «Students’ PR-festival», etc…)
• Publishing of the news, press releases, image and analytical articles in the electronic mass media (ub.ua, Ukr.Net, B2Blogger.com, Reklamaster.com, Comp&nion.ua, etc…)
Any questions?
Vlad ButyrinPresident
KOMPASS Ukraine
Vitaly SheptunChief of Marketing Dept.
KOMPASS Ukraine
ua.kompass.com
