Beyond The Course: Moments of truth - a new resource approach to Diversity and Inclusion at BP

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http://www.brightwave.co.uk/beyondthecourse This presentation was originally delivered by Barbara Thompson (Learning and Performance Consultant, BP) and James Cory-Wright (Head of Learning Design, Brightwave) at Beyond The Course in Edinburgh on 12 June 2012. About this session A course isn't always the answer. Diversity and Inclusion is a subject in which historically it has been difficult to make a real impact. In this session, Barbara Thompson and James Cory-Wright demonstrate 'Moments of truth', a collaborative venture, which takes a new resource approach to Diversity and Inclusion at BP. Thinking differently, the team examined the learning process to understand how best to support line managers and learners globally. The result is a collection of resources that enable the learning to take place in a variety of environments and contexts. It is an organic programme that is helping to embed inclusive leadership and corporate values at BP. New approach mirrors the diverse global nature of the organisation Complex characters v contrived linear narratives Challenges faced and how these were overcome What the new approach has enabled BP to do differently Longer term, what does this mean for learning at BP?

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BP Moments of Truth

Barbara Thompson, BPJames Cory-Wright, Brightwave

20 June 2011| © Brightwave Ltd.

Slides originally presented 12th June 2012 at

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SESSION OVERVIEW

Speakers: Barbara Thompson (Learning and Performance Consultant, BP) and James Cory-Wright (Head of Learning Design, Brightwave)

A course isn't always the answer. Diversity and Inclusion is a subject in which historically it has been difficult to make a real impact. In this session, Barbara Thompson and James Cory-Wright demonstrate 'Moments of truth', a collaborative venture, which takes a new resource approach to Diversity and Inclusion at BP.

Thinking differently, the team examined the learning process to understand how best to support line managers and learners globally. The result is a collection of resources that enable the learning to take place in a variety of environments and contexts. It is an organic programme that is helping to embed inclusive leadership and corporate values at BP.

•New approach mirrors the diverse global nature of the organisation

•Complex characters v contrived linear narratives

•Challenges faced and how these were overcome

•What the new approach has enabled BP to do differently

•Longer term, what does this mean for learning at BP?

• We are a global company and aim for a workforce that is representative of the societies in which we operate.

• We work to attract, motivate, develop and retain the best talent from the diversity the world offers - our ability to be competitive and to thrive globallydepends on it.

• We believe success comes from the energy of our people. Through living our values of Safety, Respect, Excellence, Courage and One Team, we create an inclusive working environment where everyone can make a difference and give their best.

• We strive to be a great employer. We are BP.

What D&I means to us

Vince, Osborne and Jaimini Hydrocarbon Value Chain,

Customer Service/Order to Cash and Maintenance Technical Support

Back story

Back story

“We didn't want to perpetuate the slew of Diversity and Inclusion stuff that is out there. We knew we wanted a resource not a course.”

APPROACH – background thinking

Existing approaches to this subject area often ineffective

Video still good for behavioural, attitudinal, nuances

Mirror the global nature of the organisation in terms of locations, diversity of cast, including language

Design approaches

Design approaches

“The character backgrounds shown in these tables were used as persona information, so we know how the character feels, thinks, speaks and behaves.”

CAST

16 characters

Chinese, Russian, US, Indian, Libyan, English, Egyptian, Columbian, Scottish, German

8 languages

League of nations

(Still and link to the site)

.

User interface

User experience

User experience

“Video clips are short, with maximum impact. Most of the clips will challenge the viewer with a perspective shift, a secret revealed, a bias exposed. Intended to be standalone clips too.”

Alignment to strategy

Alignment to strategy

“Diversity and inclusion is central to our Values and Behaviours - and must be a core element of 'how' we work in BP.”

Alignment to strategy

Alignment

Alignment

Alignment

Alignment

Lessons learned

Personal challenge

Lessons learned

Personal challenge

Stakeholder engagement

Lessons learned

Personal challenge

Stakeholder engagement

Scale of diversity

Lessons learned

Personal challenge

Stakeholder engagement

Scale of diversity

Evolution and iteration

Lessons learned

Personal challenge

Stakeholder engagement

Scale of diversity

Evolution and iteration

A collaborative approach

Lessons learned

THAT'S A WRAP… ANY QUESTIONS?

Q&A

12 June 2012 | © Brightwave Ltd.28

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Find out more about Brightwave events:www.brightwave.co.uk/events

Contact Brightwave: +44 (0)1273 827676

enquiries@brightwave.co.uk

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