Beyond Being Green

Beyond Being GreenBeyond Being GreenWhy We Must Transform (Not Jumpstart) Why We Must Transform (Not Jumpstart)

The New Green Economy…The New Green Economy…And How To Start Doing SoAnd How To Start Doing So

Green Ventures Conference21 May 2009

Fairleigh Dickinson University’s College at Florham

Steven G. Brant, Founder & Principal

Trimtab Management Systems

It’s Great Choosing To Be GreenIt’s Great Choosing To Be Green

Everyone with a social Everyone with a social conscience (or, at a conscience (or, at a minimum, an awareness minimum, an awareness that their customers that their customers have one) is doing it.have one) is doing it.

Every company is Every company is starting to swim in the starting to swim in the same direction. same direction.

We are seeing the light ;)We are seeing the light ;)

A future where our A future where our energy supply no longer energy supply no longer comes from countries comes from countries that hate usthat hate us

A future where the risk A future where the risk from Global Warming is from Global Warming is under controlunder control

The Future’s Not As Rosy As It LooksThe Future’s Not As Rosy As It Looks

Preventing Global Preventing Global Warming isn’t enoughWarming isn’t enough

There are other There are other challenges we face: challenges we face: health care, education, health care, education, infrastructure, the infrastructure, the collapse of free market collapse of free market economics, etc.economics, etc.

The Greatest Challenge We Face:The Greatest Challenge We Face:

We’re continuing to try We’re continuing to try and solve our challenges and solve our challenges one at a timeone at a time

And a piecemeal And a piecemeal approach will not result approach will not result in the in the transformationtransformation we needwe need

HowHow counts as much as counts as much as whatwhat

One World: One Challenge: One World: One Challenge: One SolutionOne Solution

Planning

• We normally plan from what we’ve done in the past. (Reactive planning)

• We must plan from what we want, even if we’ve never done it before. (Proactive planning a/k/a innovation)

The Challenge: The Challenge: There Isn’t Enough (Or So We Think)There Isn’t Enough (Or So We Think)

Designing A Solution: Designing A Solution: Examine The Design Of The SystemExamine The Design Of The System

Acknowledge What That DesignAcknowledge What That Design Has Given Us Has Given Us

Acknowledge What That DesignAcknowledge What That Design Has Given Us Has Given Us GloballyGlobally

ThinkingThinking Our Way Out Of This Mess Our Way Out Of This Mess

W. Edwards Deming - Learning Organization; W. Edwards Deming - Learning Organization; Collaboration, Empowerment (Not Fear)Collaboration, Empowerment (Not Fear)

Russel L. Ackoff - Systems Thinking; Idealized Russel L. Ackoff - Systems Thinking; Idealized DesignDesign

W. Chan Kim & Renee Mauborgne - Blue Ocean W. Chan Kim & Renee Mauborgne - Blue Ocean StrategyStrategy

CSR - A MovementCSR - A Movement UN Global Compact - Global, Transformational UN Global Compact - Global, Transformational

NetworkNetwork Baldrige National Quality ProgramBaldrige National Quality Program

The Beginnings Of The Solution: The Beginnings Of The Solution: Start Measuring The Right ThingsStart Measuring The Right Things

Hint: Money doesn’t buy it!

What These Tools Enable Us To DoWhat These Tools Enable Us To Do

Move from a Scarcity Macro Belief System to Move from a Scarcity Macro Belief System to a Sufficiency Belief System (as championed a Sufficiency Belief System (as championed by Miriam Hawley,yesterday’s keynote by Miriam Hawley,yesterday’s keynote speaker and this afternoon’s workshop leader)speaker and this afternoon’s workshop leader)

Solve the challenges of sustainable resource Solve the challenges of sustainable resource allocation and the collaborative vs. allocation and the collaborative vs. competitive nature of human behavior. (Yes, competitive nature of human behavior. (Yes, we can all learn to get along!)we can all learn to get along!)

The Work Product: The Work Product: A New, Sustainable Global SystemA New, Sustainable Global System

The new global financial system will grow from the values inherent in the new, post-zero sum global world view.

The Work Product: The Work Product: A New, Sustainable Global SystemA New, Sustainable Global System

The new global security system will also grow from the values inherent in the new, post-zero sum global world view.

http://www.americanprogress.org/issues/2009/05/security_development.html

Reading Your MindsReading Your Minds

Well, that’s all very nice “30 Thousand Feet” Well, that’s all very nice “30 Thousand Feet” stuff.stuff.

How does it apply to my business?How does it apply to my business?

After all, I’m not GE, IBM, or Microsoft!After all, I’m not GE, IBM, or Microsoft!

When The Parts Speak Of The WholeWhen The Parts Speak Of The Whole

Your heart just pumps blood, but it supports the spirit Your heart just pumps blood, but it supports the spirit of your entire being. People on a mission live longer! of your entire being. People on a mission live longer! (see “Man’s Search for Meaning,” by Viktor Frankl)(see “Man’s Search for Meaning,” by Viktor Frankl)

Being part of the CSR movement gives you a way to Being part of the CSR movement gives you a way to speak of the whole - speak of the whole - the movement’s overall missionthe movement’s overall mission - - even though your organization is just one part.even though your organization is just one part.

This is Reputation Management as a proactive strategy This is Reputation Management as a proactive strategy designed to communicate the larger, innovation-driven designed to communicate the larger, innovation-driven vision that our culture is now capable of achieving.vision that our culture is now capable of achieving.

Giving Birth To A New WorldGiving Birth To A New World

This what the Green Economy can - and must - do!

This Is What We’re Doing NowThis Is What We’re Doing Now

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This Is What Will Happen If The This Is What Will Happen If The System Remains UnchangedSystem Remains Unchanged

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Here’s What We Could Have Here’s What We Could Have With A New DesignWith A New Design

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Here’s To All Of You For Your Here’s To All Of You For Your Commitment To The FutureCommitment To The Future

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“Think Different”

Thank You For Thank You For Thinking Differently!Thinking Differently!