Bangkok Media Hub

Digital Gateway @ Center Point Siam Square

Present : Coke

Innovative Media Company

Photography Rental StudioCamera & Lighting Equipment RentalArt Gallery

Art Consulting ServicesBranding with Aesthetic ValueArchitectural and Design Service

Content ProviderSoftware CreatorVideo & Television Production

Photography Production StudioPhotographer Representative Agency

Creative Technology Systems

Digital Gateway @ Center Point Siam Square

Digital Gateway @ Center Point Siam Square

Digital Gateway @ Center Point Siam Square

100,000 people walk through future digital world which full of

Concept Development

Digital Gateway

Center of Siam Square Direct to BTS

• Gen ‘X’ (Freedom & Enjoy Lifestyle)• Male & Female, Age of 16-40 yrs• Middle to Upper Middle Income

• Anyone who can access BTS

Catchments Concept Destination ConceptGen ‘X’ Behavior IT Core Business

• Public Domain - Easy Access & Comfortable

• Meeting & Hang Out Place - Modern & Trendy- Chilled Out

• Activities Area - New Product & Event Marketing- Educational Initiative- Star Meet & Greet

• Digital Equipment - Top of the Line Gadget- New Product Launch

• Digital Media - Variety, Exiting, Initiative

• Digital Communication - Hot Spot of Content Download

Contents

Project Positioning

• Meeting, Hang-Out, and Activities Area for Siam People

• Center of Full Line of Top of the Line Brand Name Digital Gadget including New Product Launching

• Hottest Digital Media & Content Download

• Under Clean Comfortable Modern & Future Digital World Atmosphere

• Target for Gen ‘X’ People Around Siam and All Digital Gadget Lover

Merchandising Mix

Digital Shop - Notebook- PDA & MP3- Mobile & Service- Camera & Handy

Cam - Game Box- Super Brand - Accessories &

Parts - Software

F&B - Net & Cyber Café- Trendy Fast Food- Future Dining Rest.

Activities - Public Outdoor- Event Marketing- Concert- Education

Communication - Fastest Wireless Com. - Most Updated Contents Download

Building Atmosphere

Signage Digital Graphic“Matrix”

Sound Spaceship Announcing“Welcome to Digital

Gateway, Your Future Digital World….”

Gimmick “Media Interaction”“RFID Member Management”

Landmark 3D Media

Projector Escalator Wrap

Digital Park

Digital Entrance

Digital Info Digital Tree

Hanging LCD.

1st Floor Plan

Movable LCD.

Digital HallLCD. Wall

Digital Entrance

Digital Entrance

2nd Floor Plan

Balcony Ad

WC. Magic mirror

Escalator Wrap

Hanging LCD.

Light box

Floor Wrap

VDO. Wall

3rd Floor Plan

Balcony Ad

Elevator Wrap

LCD. Monitor

Hanging LCD.

Light box LED. Connecting Zone

Gateway Monitor

4th Floor Plan

Balcony Ad

WC. Magic mirror

Elevator Wrap

Hanging LCD.

Light box

Arena Zone

Food Loft

LED. Connecting Zone

VDO. Wall

Mezzanine Floor Plan

Balcony Ad

Public Area

Hanging LCD.

Zone 1 : Digital Park

Zone 2 : Hall

Zone 3 : Digital Arena Zone

Zone 4 : Digital Entrance

Zone 5 : Connecting Zone

Zone 6 : Food Loft

Zone 7 : Gateway Monitor

Alternative Media

Thank You