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Slides from my Intelligent.ly class on Oct. 10 on how to engage users, investors, and customers with storytelling. Related blog post: http://www.adamdsigel.com/2013/10/10/storytelling-wins/
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@adamsigelAereo#ILYmktg
STORYTELLING
WHY ARE YOU HERE?
PITCH CONTENT SPEC
When would you use storytelling?
EMPATHY = care
DISTRESS = focus
”“The greatest commandment in story is make me care.
BIGIDEA
1 2 3
set thestakes
1 2 3
onesentence.
1 2 3
The United States should lead in space achievement because it holds the key to our future on Earth.
Together, we can fix the broken pumps and filled latrines to help prevent 6,000 people from dying every day.
Intelligent.ly helps you learn what you need to win, from people who've done it before.
yourturn
elements of storytelling
heroes
mentors&
domain expertise
offer wisdom
shared understanding
definethe
journey
callto
adventure
alliesand
Enemies
anticipateresistance
rewardthe
define
YOUR PRODUCTis the
ADVENTUREthat
YOUR USERShave been waiting for
recap
STORIEScontentyou
audience message
users
product
EMOTIONcare
focus
BIG IDEAPOV “so what”+ = sentence
JOURNEY
hero + mentor1
shared understanding2
call to adventure3
allies + enemies 4
anticipate resistance
5define the reward6
PRODUCTordinary
extraordinary
Q A&
Drawing customers in with stories makes them emotionally invested in your product.
@ADAMSIGELADAMDSIGEl•com
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