@adamsigelAereo#ILYmktg

STORYTELLING

WHY ARE YOU HERE?

PITCH CONTENT SPEC

When would you use storytelling?

EMPATHY = care

DISTRESS = focus

”“The greatest commandment in story is make me care.

BIGIDEA

1 2 3

set thestakes

1 2 3

onesentence.

1 2 3

The United States should lead in space achievement because it holds the key to our future on Earth.

Together, we can fix the broken pumps and filled latrines to help prevent 6,000 people from dying every day.

Intelligent.ly helps you learn what you need to win, from people who've done it before.

yourturn

elements of storytelling

heroes

mentors&

domain expertise

offer wisdom

shared understanding

definethe

journey

callto

adventure

alliesand

Enemies

anticipateresistance

rewardthe

define

YOUR PRODUCTis the

ADVENTUREthat

YOUR USERShave been waiting for

recap

STORIEScontentyou

audience message

users

product

EMOTIONcare

focus

BIG IDEAPOV “so what”+ = sentence

JOURNEY

hero + mentor1

shared understanding2

call to adventure3

allies + enemies 4

anticipate resistance

5define the reward6

PRODUCTordinary

extraordinary

Q A&

Drawing customers in with stories makes them emotionally invested in your product.

@ADAMSIGELADAMDSIGEl•com