API App-spiration

#SMWOpenAPIs Photo: Paula Danielse

Molly Garris

Friday, September 27, 13

I like to think of myself as an explorer

and a connector.

Photo: Yiu Yu Hoi

#SMWOpenAPIs

Meet the Experts

What are APIs?

#SMWOpenAPIs Photo: Brooke PenningtonFriday, September 27, 13

API = Application Programming Interface

An API is a set of rules of how one computer system can talk to another to exchange data or access a site’s features

Photo: Ajari Photo

#SMWOpenAPIs

Easy sign up using data stored in Facebook

Access to Facebook friend activity

Integrated sharing to your Facebook Timeline

Access to TripAdvisor.com hotel reviews

#SMWOpenAPIs

Ability to book a reservation on OpenTable.com

#SMWOpenAPIs

Quality auto components are the foundation for an innovative new car

PayPal payments API allowed eBay to focus on building a better commerce site

Diagram: Georg Rill

#SMWOpenAPIs

These companies have all been aroundfor quite some time.

Why have they opened or integrated now?

#SMWOpenAPIs

Sharing is a good for business

1Photo: Cam-Fu

#SMWOpenAPIs

Travel booking sites are sharing their availability, pricing and reviews in exchange for lead generation

#SMWOpenAPIs

Netflix opened their API to allow streaming compatibility for more devices to extend distribution

#SMWOpenAPIs

+Nike allows start ups like FitCause to tap into their API to help drive demand

#SMWOpenAPIs

PayPal is now a payment option on many eComm sites, creating a massive revenue stream from each transaction fee

#SMWOpenAPIs

But not all products and services have opened their API yet. Imagine what we could do if they did ...

#SMWOpenAPIs

But not all products and services have opened their API yet. Imagine what we could do if they did ...

#SMWOpenAPIs

In addition to open APIs being good for business, they also push innovation.

#SMWOpenAPIs

In addition to open APIs being good for business, they also push innovation.

#SMWOpenAPIs

Today’s Consumers are More Social than Ever

2Photo: dreadfuldan

#SMWOpenAPIs

Web 1.0 Web 2.0 Web 3.0

Company Focus Community Focus Individual Focus

Home Pages Blogs / Wikis Lifestreams / Waves

Owning Content Sharing Content Consolidating Content

Web Forms Web Applications Smart Apps

The Digital Ecosystem has Evolved

Adapted from a chart by: Dr. Dan A. McDougall

#SMWOpenAPIs

Social Shopping has Become the Norm

#SMWOpenAPIs

By social networks opening up their APIs, we better enable socialization.

#SMWOpenAPIs

Personalization isExpected

3Photo: Kate Hiscock

#SMWOpenAPIs

People <3 Data ... but Expect a One-Stop Shop

#SMWOpenAPIs

<code-a-thon>

#SMWOpenAPIs

<code-a-thon>

#SMWOpenAPIs

<code-a-thon>

#SMWOpenAPIs

APIs will continue to allow us to build and create better, more personalized experiences.

#SMWOpenAPIs

4People like the Freedom

to be Mobile

Photo: OscarW

#SMWOpenAPIs

Creating a great mobile experience is like writing on a Post-It Note

with a Sharpie pen or what

#SMWOpenAPIs

Equity is small and the window for engagement is even smaller

#SMWOpenAPIs

APIs Inspire Smarter Mobile Apps

#SMWOpenAPIs

5Photo: Ibai Acevedo

#SMWOpenAPIs

People like having Controlof their own Data

#SMWOpenAPIs

Watch Outs in the World of Open APIs

Photo: Benoit Paille

#SMWOpenAPIs

Investigate the API before Relying on It

#SMWOpenAPIs

Investigate the API before Relying on It

#SMWOpenAPIs

Tips and Resources to Learn About or Build APIs

Photo: Bachmont

#SMWOpenAPIs

Online Resources

#SMWOpenAPIs

Importance of Documentation

#SMWOpenAPIs

Importance of Documentation

#SMWOpenAPIs

Jump In and Learn

#SMWOpenAPIs

Jump In and Learn

#SMWOpenAPIs

Parting Thoughts

Photo: Mio Cade

#SMWOpenAPIs

Creatives ... Partner with Developers to Bring Ideas to Life

#SMWOpenAPIs

Creatives ... Partner with Developers to Bring Ideas to Life

#SMWOpenAPIs

Brands, Retailers, Agencies .. think Platforms

#SMWOpenAPIs

Brands, Retailers, Agencies .. think Platforms

#SMWOpenAPIs

thank youMolly GarrisDigital Strategy Directormolly.garris@arcww.com

#SMWOpenAPIs

@mollygarris

API App-spiration

Business

APP/API e Mobile: o que usar e quando

API Design for Your Packaged App

Azure Api App e Logic App

One App Cloud - Platform API

REST API for your WP7 App

Edge API BaaS Deep-Dive: Streamline app development

Smp Rest API App Development

Sfruttare Cortana e le speech API nelle nostre app

Azure app services 2 - Logic & Api Apps

SharePoint Search REST API - trifft auf Windows 8 App

Rapid Mobile App to API Integration

The API and APP-ification of the Web

Hands on PhotoBlog App with WordPress REST API and App Inventor

Testing the API behind a mobile app

Facebook app API Vs2.0

API Management and Mobile App Enablement

Making your app see with Mobile Vision API

Coding and Billing Guide - Spiration Code... · Coding and Billing Guide . Spiration Valve System Reimbursement – Introduction ... and Attachment C which provides a sample letter

PAYWARE MOBILE API – APP TO APP INTEGRATION. PAYWARE MOBILE API OVERVIEW VeriFone’s PAYware Mobile API provides iPhone developers the ability to easily

Label Insight API Capabilities-Food Thumb Allergy App