Apigee API BaaS Deep DiveJeffrey West

Who are we?

Jeffrey West Jeremy Anticouni

Context

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(m) obileB ackend a saS ervice

Datastore

Performance Mgmt

Push Notifications

Connections /Social

Location

Users

Building engaging experiences, powered by APIs

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Modern apps are built around the user’s context

ü Inherently Mobile

ü Social

ü Location Aware

ü Proactive and Interactive

ü Push Notifications

ü Agile and Iterative

User

Building Systems of Engagement with Edge API BaaS

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Systems of Record

Apigee Edge: Intelligent API Platform

Systems of Engagement

Consumer Apps Partner Apps Employee Apps Insights

CRM ERP Data �Warehouse Data LakeDatabase

App Developers

Apigee Edge Services

App

Developer Services

Security Transformations Optimization

Identity & Social Location Push & Real-time

Data Shaping

Persistence

Analytics Services

Account Management Support Monetization

Onboarding Authentication Documentation Community

Monitoring

API Services

API TeamDeveloper

Backend

Users Apps APIs Systems Developers

What’s inside Edge API BaaS?

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http://usergrid.incubator.apache.org

Powered by

Datastore

Performance Mgmt

Push Notifications

Connections /Social

Location

Users

Scalable Persistence

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SQL JOINS

“These are not the indexes you are looking for…”-Obi-Wan K.

Full-text Indexing

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Datastore

Performance Mgmt

Push Notifications

Connections /Social

Location

Users

Graph Data Persistence: Entities & Connections•  Entities

–  Objects / Documents representing an Entity

•  Collections–  Logical grouping of Entities

•  Connections / Entity Relationships–  Graph Data Structure–  /{collection}/{entityA}/{verb}/{collection}/{entityB}–  /Users/me/likes/Products/iPhone6–  /Recipes/Bread/includes/Ingredients/Flour

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UserA

ProductA

UserB

UserC

Likes>><<Liking

•  De-normalization and model the data based on the way you expect to use it. Use connections to reflect relationships (which may or may not be based on “keys”)

•  SDKs for seven languages can simplify app development, or just use “curl”, Apache HTTP Client, or your favorite browser tool.

Designing for Apigee Edge API BaaS

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Device

Device

Device

Device

Notification�Preferences User

Application

Notification�Preferences User

Consent

API-Driven Data Access w/ Query•  REST Semantics

–  GET, PUT, POST, DELETE •  Filtering:

–  GET http://api.usergrid.com/MyOrg/MyApp/books?ql=select * where title contains 'ta*'

–  GET http://api.usergrid.com/MyOrg/MyApp/books?ql=select * where title contains 'tale

–  GET http://api.usergrid.com/MyOrg/MyApp/books?ql=select * where title = 'A Tale of Two Cities'

•  Limit–  GET http://api.usergrid.com/MyOrg/MyApp/users?limit=5&ql=status = 'active’

•  Cursors–  GET http://api.usergrid.com/MyOrg/MyApp/users?ql=select * where name =

’John*'&limit=50&cursor=LTIxNDg0NDUxNDpnR2tBQVFFQWdITUFDWFJ2YlM1emJXbDBhQUNBZFFBUUQyMVZneExfRWVLRlV3TG9Hc1doZXdDQWRRQVFIYVdjb0JwREVlS1VCd0xvR3NWT0JRQQ

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Datastore

Performance Mgmt

Push Notifications

Connections /Social

Location

Users

API BaaS – Users, Roles & Security•  Organization administrator

accounts

•  Registration & Login for your app

•  End user credentials

•  Organization-level client ID and shared secret

•  Application-level client ID and shared secret

•  Hierarchical Groups

•  Fine-Grained User/Group/Role/Permission model

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Datastore

Performance Mgmt

Push Notifications

Connections /Social

Location

Users

Location Queries

•  Latitude / Longitude attributes on all Entities•  Radius search:

–  /stores?ql=location within 500 of 40.042016, -86.900749

•  Combine with Push Notifications for targeted campaigns–  /devices;ql=“location within 32186.9 of 34.427514,-118.535013”/notifications

Datastore

Performance Mgmt

Push Notifications

Connections /Social

Location

Users

How will you engage your users?

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88% of emails are never opened 84% of Facebook posts are never viewed 71% of tweets are never read 98% of SMS/MMS messages are opened and read

Push Notifications•  Notification Providers

•  Narrowcast / Broadcast–  One User’s device–  All Devices–  All Devices in a Geo–  Only iOS / Android

Flexible Notification TargetingPush Notification to 20 Miles of a store location

POST https://api.usergrid.com/jeffreyawest/sandbox/devices;ql=“location within 32186.9 of 34.427514,-118.535013”/notifications

Push Notifications to a group of usersPOST https://api.usergrid.com/jeffreyawest/sandbox/groups/capos/notifications

Push Notifications to a group of users in a certain locationPOST https://api.usergrid.com/jeffreyawest/sandbox/groups/capos/users;ql=/devices;ql=“location within 32186.9 of 034.427514,-118.535013”/notifications

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Datastore

Performance Mgmt

Push Notifications

Connections /Social

Location

Users

Integrated Application Performance Management

•  Visualize Errors in Real-Time, slice-n-dice by Version / Device / OS / Carrier

•  Detect and diagnose App Crashes•  Research Performance Problems

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•  Visualize and track Network Performance by Carrier

•  Track API Latency

Remote Application & SDK Configuration

•  Optimize app configuration settings without App Store update

•  Push critical configuration fixes in production to fix bugs and improve performance

•  Configure SDK Settings for each application–  Log Capture–  Log Level–  Device Data Capture–  Location Data Capture–  Configure Sampling

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Beta & A / B Testing Configurations•  Specify distinct device IDs enabled for

Beta Testing Configurations–  Enable configuration profiles for specific

devices

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•  Incrementally roll out new configurations with A / B testing

•  Manage Testing Configurations applied to a select percentage of Devices/Users

DEMO

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Q & A

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