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This presentation on Anatomy of the Perfect Email Design is a guide to marketers to design the perfect emails, that will help in more open rates, more engagement and eventually leading to better conversations. Through the medium of the presentation we want marketers to adopt the latest happenings in the email marketing arena and grow their business. To know more about Email Marketing Campaigns and Strategies visit : www.lyris.com/us-en/
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© 2012 Lyris | 1 |
Andrew King, Sr. Strategy Consultant, Lyris
Anatomy of the Perfect Email Design (Part1)
© 2013 Lyris | 2 |
About Lyris
Established: 1994 Customers: 5,000+ Employees: 160 Headquarters: Emeryville, CA Locations: New York, Atlanta,
Minneapolis, London, Sydney, Buenos Aires, Sao Paolo
We power data-driven interactive
marketing campaigns that
facilitate superior engagement,
increase conversions, and deliver
measurable business value
© 2013 Lyris | 3 |
Today’s Presenter
Andrew KingSr. Strategy Consultant, Lyris
@akingkiwi
© 2012 Lyris | 4 |
Where are your emails opened? Anatomy of the perfect email design Common email design issues Real life designs that get it right Steps for optimizing Questions
Agenda
Where are your emails opened?
© 2012 Lyris | 6 |
Your emails could be opened
Anywhere
© 2012 Lyris | 7 |
At any
Time
© 2012 Lyris | 8 |
Your email could be opened in a wide range of email clients
Source: Litmus Email Analytics – July 2013
Desktop33%
Mobile44%
Webmail23%
© 2012 Lyris | 9 |
Location of smartphone usage
Source: Google – Our Mobile Planet
Home
Work
On-the-go
In a store
Restaurant
Cafe or coffee shop
Doctor's office
Airport
At a social gathering/function/event
Public transport
School
Somewhere else
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
95.7%
71.3%
83.8%
82.9%
82.1%
61.2%
63.7%
55.5%
70.2%
44.9%
39.1%
4.6%
© 2012 Lyris | 10 |
90%Of gen Y’s check their smartphones
before they get out of bed
© 2012 Lyris | 11 |
62%Of shoppers use a mobile device in-store
to check prices
© 2012 Lyris | 12 |
75%Of Americans admit to using
their mobile phone while in the bathroom
© 2012 Lyris | 13 |
Listen to music of any type19%
Play video games9%
Read a book5%
Use the Internet on another device16%Read the newspaper or a magazine
7%
Watch television programs
21%
Watch movies13%
No other usage while using the internet on smartphone
7%
None of these2%
People multi-task while using their mobiles
© 2012 Lyris | 14 |
These email clients are still
Popular
© 2013 Lyris | 15 |
Email client market share
Calculated from 205 million opens tracked by Litmus Email Analytics in April 2013
1. Apple iPhone – 23%
2. Outlook – 18%
3. Apple iPad – 11%
4. Apple Mail – 9%
5. Google Android – 8%
6. Yahoo! Mail – 6%
7. Outlook.com – 6%
8. Gmail – 4%
9. Windows Live mail – 3%
10. Windows Mail – 1%Source: Litmus
© 2012 Lyris | 16 |
Your email design needs to optimized for all
Environments
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