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Anatomy of the Perfect Email Design (Part 2) Pre-Header is a continuation of Anatomy of the Perfect Email Design which is a guide to marketers to design the perfect emails, that will help in more open rates, more engagement and eventually leading to better conversations.Through the medium of the presentation we want marketers to adopt the latest happenings in the email marketing arena and grow their business.Visit us at http://lyris.com/us-en/
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© 2012 Lyris | 1 |
Andrew King, Sr. Strategy Consultant, Lyris
Anatomy of the Perfect Email Design (Part 2)
Anatomy of the Perfect Email Design
© 2012 Lyris | 3 |
Lyris Ltd – Confidential
Header
Navigation
Primary message
Footer
Secondary message
Pre-header
Anatomy of the perfect email design
Pre-header
© 2013 Lyris | 5 |
Pre-headerWhat is it?
© 2013 Lyris | 6 |
The pre-header acts as an extension of your subject line in many webmail, desktop and mobile email clients
Pre-headerWhy is it important?
© 2012 Lyris | 7 |
“To ensure you continue to receive our
emails, please add [email protected] to your address book”
“Trouble viewing this email? Click here”
The most common email pre-header is…
© 2012 Lyris | 8 |
© 2012 Lyris | 9 |
Pre-header text is an extension of your subject line – Be creative with it
© 2013 Lyris | 10 |
Pre-HeaderKey points
Pre-header text is an extension of your subject line
The first line of text in your pre-header should be a marketing message which outlines the content of your email
Don’t delete your view online link – Place it next to or underneath your marketing message
Be creative with it – Don’t repeat your subject line
HeaderNext Element Anatomy of The Perfect Email Design
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