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The Google Webmaster Toolkit helps you to understand how Google views your website and provides a valuable insight in to key SEO issues
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Google Webmaster Toolkit
1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1
Google Webmaster Toolkit
2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2
www.google.com/webmaster
Google Webmaster Toolkit
3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3
https://www.youtube.com/watch?v=COcl6ax38IY
Google Webmaster Toolkit
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4
Why use Webmaster?
Understand -
• - Whether Google has any issues with your site
• - Which words and phrases people are using
• - Who is linking to your site
• - How Google “sees” your site
Google Webmaster Toolkit
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5
Webmaster Tools – Dashboard
Google Webmaster Toolkit
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6
Webmaster Tools
Google Webmaster Toolkit
7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7
Webmaster Tools
Google Webmaster Toolkit
8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8
Webmaster Tools
Google Webmaster Toolkit
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9
Create a .txt file of the links you want disavowed
Webmaster Tools
Google Webmaster Toolkit
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10
Upload the txt file to the Disavow tool
Webmaster Tools
Google Webmaster Toolkit
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11
This is where Google tells you that “you’ve been bad”
Webmaster Tools
Google Webmaster Toolkit
12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12
Webmaster Tools
Google Webmaster Toolkit
13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13
Webmaster Tools
Google Webmaster Toolkit
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14
Use this to remove pages from your site from Google’s database.
You should also take steps to ensure Google doesn’t include them again
Webmaster Tools
Google Webmaster Toolkit
15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15
Webmaster Tools
Google Webmaster Toolkit
16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16
Webmaster Tools
Google Webmaster Toolkit
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17
Webmaster Tools
Google Webmaster Toolkit
18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18
Webmaster Tools
Google Webmaster Toolkit
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19
When multiple URLs lead to the same destination – duplication could occur in the Google index
URL parameters can be used to resolve by advising Google which URL parameters to ignore
Webmaster Tools
Google Webmaster Toolkit
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20
To advise of security issues – such as
Site hacked and hosting malwear
Webmaster Tools
Google Webmaster Toolkit
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21
Webmaster Tools
Google Webmaster Toolkit
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22
Want some help with – o Your websiteo Search Engine Optimisationo Pay per Clicko Social Mediao Bloggingo Video Marketingo Email marketingo ……… in fact anything to do with your on-
line marketing
Google Webmaster Toolkit
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23
Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk
Follow me Twitter @andypoultonLinkedin AndyPoulton
Phone me 01793 74 53 05 07966 54 71 46
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