A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013

A/B Testing

Paul RyazanovDirector of business development

Oct 22th, 2013

Promodo at a Glance

Tips&Tricks

We are simply helping people to make changes to existing sites to achieve great results. What we really love is showing them how easy and quick such changes might be.

161.66% increase in CTR

58.39% increase in sales

107% jump in conversion

rate

232% increase lead generation

158% increase in trial

signups

+15.05% conversion rate

Signups increased by 60% after actually removing the

signup form

10% lift in the goal conversion

Putting a live chat widget helped increase their signups

by 31% over the original design

Original design

Long form design

37,5%

Original design

Person design

102,5%

4,78%

3,38%3,49%

0,8% 2,2%

Conversion increased by 137.5% CTA change - increased sales by

22%

Adding social integration increased conversion rate by a

further 70%

What Next?

In 99% cases businesses might increase the conversion rates when they don’t stop with one single page but do some testing and tunings.

Thank you!

Oct 22th, 2013