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A/B Testing
Paul RyazanovDirector of business development
Oct 22th, 2013
Promodo at a Glance
Tips&Tricks
We are simply helping people to make changes to existing sites to achieve great results. What we really love is showing them how easy and quick such changes might be.
161.66% increase in CTR
58.39% increase in sales
107% jump in conversion
rate
232% increase lead generation
158% increase in trial
signups
+15.05% conversion rate
Signups increased by 60% after actually removing the
signup form
10% lift in the goal conversion
Putting a live chat widget helped increase their signups
by 31% over the original design
Original design
Long form design
37,5%
Original design
Person design
102,5%
4,78%
3,38%3,49%
0,8% 2,2%
Conversion increased by 137.5% CTA change - increased sales by
22%
Adding social integration increased conversion rate by a
further 70%
What Next?
In 99% cases businesses might increase the conversion rates when they don’t stop with one single page but do some testing and tunings.
Thank you!
Oct 22th, 2013