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Today's internet marketing strategy should enhance and support your business' overall marketing objectives, including getting more leads and business from every website visitor. Creating compelling content that gets a visitor to act is critical to your online business. Leading businesses know that in addition to standard web pages describing their products and services, one of their best marketing tools is engaging content.
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9 Powerful, Low Cost Content Ideas
ARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
Twitter: @ArnieK #ConvCon
About Your Presenter…
• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Services
• Instructor for the Content Marketing Institute & Online Marketing Institute
• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing
Available on Amazon
Twitter: @ArnieK #ConvCon
8 Steps in the Content Marketing
Chain!
Twitter: @ArnieK #ConvCon
Why Focus on Search?• 93% of all buyers
online or in stores use search prior to making a purchase
• 86% of searchers conduct non-branded queries.
• 94% of buyers click on organic links versus 6% on paid links for branded queries.
Sources: GroupM, Did-it, Enquiro, and Eyetools.
Twitter: @ArnieK #ConvCon
Universal Search Results
61% of all search results
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People need content that makes them more informed
before a purchase. Organizations that provide that
info will win.
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1) Pricing / Cost
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2) Comparisons
Showcase your product or service then compare and contrast to others.
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3) Free Guides or Whitepapers
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4) Interviews – Makes You the Expert
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5) Lists – People Still Love Them
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6) Curation or Aggregation
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7) Breaking NewsTrending Topics
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8) Tell Stories!
Story is more powerful than the brand, the best story wins.
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Start With Keyword Research
• Keyword research should be the foundation
• What keyword phrases do your customers use? (Analytics)
• Use tools like….
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Soovle.com
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Ubersuggest.org
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1618 results
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Google’s Discussions in Search
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Content Ideas in a Spreadsheet
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Benefits of a Corporate Blog
• Gives you a vehicle to post new content• Allows for internal linking• Keeps the search engines coming back –
have 434% more indexed pages*• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter followers*
*Hubspot
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Optimization is Critical
• Content is found through social media and search engines – so optimize it!
• Web pages, News, Local, Images & Videos1. Links pointing to your content2. Titles & title tags (viewed in results)3. Description meta tag (viewed in results)4. Image alt text tags 5. H1 Tag (headline tag – only one!)6. URL structure (short & include KW’s)7. Page load times
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Search Optimization Elements
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9) VIDEOS – Not as Hard as You Think!
Webinars
Fun
Interviews
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Compelling Stats
• Websites with video sell 45% more stuff [wirebuzz]
• Customers who watch product videos are 85% more likely to buy [Internet Retailer]
• The average attention span for online videos is around 60 seconds.
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Think About It
Video represents the unique opportunity to have one salesperson presenting to billions!
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Long Tail is the Key!
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Success Like This…
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88,070 views!
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Now Go Build a $24M Business!
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Thank You!
PAID FOR BY THE COALITION FOR BETTER WEB CONTENT
APPROVED BY ARNIE KUENN
Twitter: @ArnieK #ConvCon
Contact: 888-476-1881 www.VerticalMeasures.com
More Traffic. More Leads. More Business.
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