9 Powerful, Low Cost Content Ideas to Grow Your Business in 6 Months or Less

9 Powerful, Low Cost Content Ideas

ARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK

Twitter: @ArnieK #ConvCon

About Your Presenter…

• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Services

• Instructor for the Content Marketing Institute & Online Marketing Institute

• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing

Available on Amazon


8 Steps in the Content Marketing

Chain!


Why Focus on Search?• 93% of all buyers

online or in stores use search prior to making a purchase

• 86% of searchers conduct non-branded queries.

• 94% of buyers click on organic links versus 6% on paid links for branded queries.

Sources: GroupM, Did-it, Enquiro, and Eyetools.


Universal Search Results

61% of all search results


People need content that makes them more informed

before a purchase. Organizations that provide that

info will win.


1) Pricing / Cost


2) Comparisons

Showcase your product or service then compare and contrast to others.


3) Free Guides or Whitepapers


4) Interviews – Makes You the Expert


5) Lists – People Still Love Them


6) Curation or Aggregation


7) Breaking NewsTrending Topics


8) Tell Stories!

Story is more powerful than the brand, the best story wins.


Start With Keyword Research

• Keyword research should be the foundation

• What keyword phrases do your customers use? (Analytics)

• Use tools like….


Soovle.com


Ubersuggest.org


1618 results


Google’s Discussions in Search


Content Ideas in a Spreadsheet


Benefits of a Corporate Blog

• Gives you a vehicle to post new content• Allows for internal linking• Keeps the search engines coming back –

have 434% more indexed pages*• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter followers*

*Hubspot


Optimization is Critical

• Content is found through social media and search engines – so optimize it!

• Web pages, News, Local, Images & Videos1. Links pointing to your content2. Titles & title tags (viewed in results)3. Description meta tag (viewed in results)4. Image alt text tags 5. H1 Tag (headline tag – only one!)6. URL structure (short & include KW’s)7. Page load times


Search Optimization Elements


9) VIDEOS – Not as Hard as You Think!

Webinars

Fun

Interviews

http://www.verticalmeasures.com/link-building/race-for-the-best-link-2010/


Compelling Stats

• Websites with video sell 45% more stuff [wirebuzz]

• Customers who watch product videos are 85% more likely to buy [Internet Retailer]

• The average attention span for online videos is around 60 seconds.


Think About It

Video represents the unique opportunity to have one salesperson presenting to billions!


Long Tail is the Key!


Success Like This…


88,070 views!


Now Go Build a $24M Business!


Thank You!

PAID FOR BY THE COALITION FOR BETTER WEB CONTENT

APPROVED BY ARNIE KUENN


Contact: 888-476-1881 www.VerticalMeasures.com

More Traffic. More Leads. More Business.

http://www.verticalmeasures.com/