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Every B2B marketer who uses online video for marketing should know these simple tips to help improve effectiveness.
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7 Online Video Tips Every B2B Marketer Should Know
By: Kipp BodnarSocialMediaB2B.com
Always Include A URL In A Video Description
When Blogging A Video Include A Text Summary
Three Short Videos Are Better Than one Long Video
•Break a 10 minute video into 3 short videos for more content and better audience retention
YouTube Can’t Be Ignored
• More video is uploaded to YT in 60 days than all 3 major US networks created in 60 years
• 1+ billion views a day• 20 hours of video uploaded every minute
Use A Multi-Uploader Service To Ease Distribution
The Smartest Person Isn’t Always The Best For Video
• Pick the most interesting person for your B2B video instead of the person that may be the “expert”
Brand Video For Viewing Across The Web
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