View
9
Download
1
Category
Tags:
Preview:
Citation preview
Writing emails is integral to your business
• You an use email to stay in touch with existing customers.
• You can use email to reactivate old customers.• Email marketing is time proven and extremely
effective.• Well written emails gold dust to your business
if they’re written well.• Follow these 5 tips to ensure they are:
http://RosemaryNonnyKnight.com/toolkit
Be human
• Don’t try to sound like a corporate brand.
• People buy from people they know.
• Sound personal.• Keep your ideal person
in mind as you write.• Try to imagine they’re
right in front of you.
http://RosemaryNonnyKnight.com/toolkit
Train your subscribers
• If you want them to click through to your blog then make the focus of your emails exactly that.
• Each email must have a call to action.
• Always have a focus and stick to it.
http://RosemaryNonnyKnight.com/toolkit
Make your subscribers feel special
• Make your people feel as though they are part of an exclusive club.
• Make your emails special and keep the content only for people on your list.
• Delight your list with much more than they expect.
http://RosemaryNonnyKnight.com/toolkit
Use Testimonials
• Social proof is hugely important.
• Ask for testimonials then pepper your emails with them.
• Hearing how awesome you are from someone else helps build credibility.
http://RosemaryNonnyKnight.com/toolkit
Use the same headline
• Your customers become so familiar with the brand – they just open your email!
• Your brand headline should signify everything your customers need to know – as well as excitement or inspiration!
http://RosemaryNonnyKnight.com/toolkit
Recommended