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For a presentation that I'm giving at a staff conference.
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New ways of engaging with users
Phil Bradleyhttp://www.philb.com
What are the trends?
So...
• We need to break the connection between the physical and the virtual
• We must re-evaluate the ‘possessions’ element of what we do
• We should view ‘engagement’ in a new light
The website
Facebook#1 site in global minutes6B minutes spent on Facebook each day2B pieces of content shared each week2B photographs
YouTube#2 site in global minutes1B+ video views each day20+ hours of video uploaded each minute#2 global search engine
Twitter5k tweets per second during peak timesAvailable via web, apps and SMS5 billion tweets1171% growth
How can librarians use Twitter?
• Allows you to keep in contact with colleagues, to see what they're doing, what their interests are, read their opinions/thoughts/ideas
• Keep informed about developments from publishers; both in terms of what they're publishing, but also events they're running
• You can promote what your library service is doing. Attract new users, offer gifts or incentives, increase awareness and have fun!
• Provide instant answers and point people in the right direction
• Follow links to events, keep briefed on current affairs
• Use Twitter as an RSS reader to keep up to date with blog entries
• Share photographs quickly and easily, especially if using a smartphone
• Ask questions using polls, Re-Tweet for maximum results
• Keep involved with conferences even if you can’t attend them with 3rd party sites
• Add short (3 minute) audio posts using Audioboo and add in a photograph as well!
• Broaden your knowledge of a subject by following the right people/organizations
• Ask questions! Answer questions!
• Find new people to follow using Twitter search or 3rd party sites like WeFollow
• Communicate more effectively
• Discuss events as they happen
• Send people Direct Messages
Follow authors
Follow dead people
Flickr
Weblogs
Communication - Podcasts
• Provide access to audio content• Guides/tours around a library• Content that can’t easily be made available in
other formats• Content that is accessible on the move• Not time or place dependent.
Home/Start pages
Glogster
Wordle
Google custom search
Social Mention
Whostalking?
Collecta
With thanks:• http://www.flickr.com/photos/oubliette/22740518/ (J. W. Waterhouse's The Crystal Ball)• http://www.flickr.com/photos/seeminglee/3921035528/sizes/l/ • http://www.flickr.com/photos/ronsho/466400479/ • http://www.flickr.com/photos/joriel/2360038974/sizes/l/• http://www.flickr.com/photos/illustratedlibrarian/4103578979/sizes/m/
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