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3 essential steps for
Successfulon social media
Strategies
optimize your actions
A methodology to help you
strengthen your organisation,
measure your results, and
in the long term.
«e main problem for brands regarding the social web is not "nding a ROI, but "rst and foremost to organize in so far as they can innovate, test and optimize over the time.»
McKinsey&Company
We assist L’Oréal Luxe to best de"ne their goals and increase dramatically their performance
with a unique methodology in 3 steps:
1. Assessment 2. Guidelines 3. Analysis
Assess your social marketing strategies1.
Identify your strengths and weaknesses to organize your teams and your social marketing efforts.
Map your social ecosystemUnderstand customer journey milestonesSee a snapshot of your performance
Audit
Identify needsUnderstand the work$ow between global & local See if goals and KPIs are aligned
Survey
Findings Summarize your challenge and opportunities
Example : Facebook reach analysis in the main markets of a luxury brand
340kUSA
130kBrazil
67kArgentina
68kSpain
136kFrance
276kRussia
41kDubai
«Tigerlily helps us to challenge our Facebook Pages performance and move towards their optimization.»
International Digital Director for L'Oréal Luxe Designer Brands
Julie Ceccaldi
De!ne guidelines to orchestrate actions2.
Enable your team to deliver strong performance by providing a complete handbook.
A. Set goals B. Plan actions
C. De"ne work$ow& program
D. Specify KPIs& reporting format
Measure your performance & reach your goals
3.A clear vision of KPIs that matter
and how to control them.
Example : Assessment scorecardsamong L’Oréal luxury brands
«is audit allowed us to set targets for acquisition, engagement and virality for each page. Quantitative and qualitative goals.»
BRAND
50+ data points
International Digital Director for L'Oréal Luxe Designer Brands
Julie Ceccaldi
“e goals of our campaigns on Social Media is now clearly to follow the way of R.O.I. since we have the tools to track performance of each
action thanks to the Tigerlily Platform and their teams.”
Julie CeccaldiInternational Digital Director
for L'Oréal Luxe Designer Brands
Empower your teams, launch efficient campaigns and amplify them to meet your goals.
e Tigerlily 5PsCustomer Success Services
LEARN MORE CONTACT US
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