3 essential steps for

Successfulon social media

Strategies

optimize your actions

A methodology to help you

strengthen your organisation,

measure your results, and

in the long term.

«e main problem for brands regarding the social web is not "nding a ROI, but "rst and foremost to organize in so far as they can innovate, test and optimize over the time.»

McKinsey&Company

We assist L’Oréal Luxe to best de"ne their goals and increase dramatically their performance

with a unique methodology in 3 steps:

1. Assessment 2. Guidelines 3. Analysis

Assess your social marketing strategies1.

Identify your strengths and weaknesses to organize your teams and your social marketing efforts.

Map your social ecosystemUnderstand customer journey milestonesSee a snapshot of your performance

Audit

Identify needsUnderstand the work$ow between global & local See if goals and KPIs are aligned

Survey

Findings Summarize your challenge and opportunities

Example : Facebook reach analysis in the main markets of a luxury brand

340kUSA

130kBrazil

67kArgentina

68kSpain

136kFrance

276kRussia

41kDubai

«Tigerlily helps us to challenge our Facebook Pages performance and move towards their optimization.»

International Digital Director for L'Oréal Luxe Designer Brands

Julie Ceccaldi

De!ne guidelines to orchestrate actions2.

Enable your team to deliver strong performance by providing a complete handbook.

A. Set goals B. Plan actions

C. De"ne work$ow& program

D. Specify KPIs& reporting format

Measure your performance & reach your goals

3.A clear vision of KPIs that matter

and how to control them.

Example : Assessment scorecardsamong L’Oréal luxury brands

«is audit allowed us to set targets for acquisition, engagement and virality for each page. Quantitative and qualitative goals.»

BRAND

50+ data points

International Digital Director for L'Oréal Luxe Designer Brands

Julie Ceccaldi

“e goals of our campaigns on Social Media is now clearly to follow the way of R.O.I. since we have the tools to track performance of each

action thanks to the Tigerlily Platform and their teams.”

Julie CeccaldiInternational Digital Director

for L'Oréal Luxe Designer Brands

Empower your teams, launch efficient campaigns and amplify them to meet your goals.

e Tigerlily 5PsCustomer Success Services

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