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Where are consumers finding products to purchase online?
Use search engines*44%Visit a retailers site directly*
16% Use social media*
62%
70%
Japan UK
70% 67%
Australia
51%52% 51%
Which devices are consumers using the most to purchase online?
* Total Respondents
US Canada India
21%38% 20%
India Brazil China
Use a mobile device or a mix of devices*
75%Use computers or laptops*
24%
36%
UK China
37% 34%
India
85%87% 83%
Japan France Russia
33%
Of millennials use a mobile device or a mix of devices*
Where would consumers consider purchasing online from?
2015 Pitney BowesGlobal Online Shopping Study
Shopping the World
Would use marketplaces*32%Would use search engines*
12% Would use social media*
66%
76%
Russia China
78% 76%
US
40%46% 39%
Germany Japan India
16%27% 15%
India China Brazil
To learn more visit us online:pitneybowes.com/ecommerce
Methodology: The 2015 Pitney Bowes Global Online Shopping Study was conducted online by ORC International and surveyed approximately 12,000 adults across 12 countries regarding their perceptions, habits and preferences for making online purchases. The survey was conducted in August 2015.
(ages 18-34)
Mobile device includes mobile/smart phones, tablets or other devices
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