View
622
Download
1
Category
Preview:
Citation preview
A few Slides about Club Alliances, an IBM France P2P initiative
Loic Simon - Loic_simon@fr.ibm.com - +33 (0)6 76 75 40 7Club Alliances Business Development - www.cluballiances.com
Global Business Partners - IBM France
2
Club Alliances = SaaS Business Solutions
3
Club Alliances is leveraging…
4
ISVs, Integrators and Consultants come to Club Alliances to develop their « as a service » Business by :
• Forming relevant partnerships and alliances • Co-building, co-marketing, co-selling, co-delivering
Business Solutions « as a service ». • Sharing best practices, mutualizing resources, getting
access to Experts • Getting « powered by IBM »
5
Club Alliances promotes a Solution as a Service Model
6
Solutions as a Service for Industry Verticals and LOB
Industry Sector
Industrial Banking Health Wholesale
Sales/Mkg
CFO
…
LOB
HR
Retail …
CIO
R&D
7
Club Alliances : An Innovative “Las Vegas” / “Place Vendome” Model
• Prospects are pushed & pulled to a specific Industry or LOB “Club” where they find :– A fair choice of Coopetitive
Solutions, covering key challenges/needs
– Best of Breed or Whole Solutions to cover most of their Industry or LOB needs
– An [“as as Service”] Business Value Proposition, including “powered by IBM”…
8
INBOUND Marketing to PULL prospects towards Members
Remarkable Content is CRITICAL !
Ecosystem is KEY !
9
Marketing 2.0 Model
1
2
3
4
Thème 1Thème 2Thème 3Thème 4
1010
http://ressources-humaines.solution-as-a-service.com http://clubdrh.blogspot.com/
11
12
Remarkable Content is created and distributed by partners in the « Club »…
Study & Report
12
Guide
13
Presence in Social Networks and Content Sites…
13
14
Channels 1.0 Channels 2.0
What’s Going Out What’s Coming In
Responsiveness is critical
15
Channels 1.0 Channels 2.0
What’s Going Out What’s Coming In
Responsiveness is critical
1616
Contact !
The best way to predict the future is to invent it - Alan Kay
Loic SimonLoic_simon@fr.ibm.com +33 6 76 75 40 71
http://www.linkedin.com/in/loicsimonibmhttp://www.twitter.com/cluballiances
http://www.cluballiances.comBusiness Development Executive - Club Alliances
Business Partner Organization - IBM France
Recommended