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This is the presentation I gave at Bend Webcam in October 2013. Focused on identifying KPI's for small businesses to monitor, manage and improve their online marketing efforts. Heavy emphasis on mobile/local performance.
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Atticus Marketing
20 ANALYTICS POINTS FOR SMALL BUSINESSES
“Measure absolutely everything!” – Ian Lurie
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1.Ranking Reports
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2.Domain Authority of Website
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www.OpenSiteExplorer.com
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3. Quality/Authority of Inbound Links
www.OpenSiteExplorer.com
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4. Percentage of Links from Low Quality Sites
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35-493%
20-3528%
0-2069%
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5.Domain Diversity
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6.Domain Concentration
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7.Value of a Link
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8.Index Count
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9.Quality/Authority of Structured Citations
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10.Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
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11.Quantity of Citation Sources
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12.Quantity of Citations from Industry-Relevant Domains
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13.Quantity of Citations from Locally Relevant Sites
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Atticus Marketing@ConradSaam
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14.Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Multiple Places Reviewers, etc.)
Yelp Elite
Google City Experts
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15.Quantity of Native Google Places Reviews
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16.Major Site Fluctuations(up or down)
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17.Top Entry Pages
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18.Klout Score
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19.# of Identical Titles or H1s
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20.Scattergraphs
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Bonus Slide:21.Best Graph Ever
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Thank You
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Conrad SaamAtticus Marketing206 486-2087
@ConradSaam
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