20 B2B content marketing Facts & Stats

20 B2B Content Marketing facts and figures you need to know.

We have curated a list of various facts & figures presented by content marketing

experts and B2B marketers. The statistics have been extracted from most trusted

websites like- CMI, WordStream, TopRankBlog, and IMA. At the end of the

presentation you would get an idea of how experts implement content marketing

strategy and you can check your marketing efforts.

Statistical figures you should know in order to optimize your Content

Strategy.

1. Less than 10 percent of B2B marketers are truly successful

with content marketing(Content Marketing Institute)

2. Spending on content marketing, video marketing, and social media will increase by 15.1% in 2013 to

a total of $118.4 billion.

(eMarketer)

3. 93% of B2B marketers use content marketing. Yep – almost

all of them(WordStream)

4. 44% of B2B marketers have a documented content

strategy (the question is – do you?).

(CMI)

5. Content marketing costs 62% less than traditional marketing and generates about 3 times as

many leads.(KAPOST)

6. The use of mobile-optimized content marketing has risen from

15% in 2011 to 33% in 2012(KAPOST)

 7. Creating original content was seen as the biggest

challenge for 69% of content marketers

(Curata)

8. 37% of marketers say blogs are the most valuable type of content marketing

(Content Plus)

9. Company blogs were viewed as “most useful” form of content.

(HubSpot)

 10. Small companies are 40 percent more likely to have

someone in charge of content marketing than larger enterprises.

(CMI)

11. Two-thirds of B2B Marketers without a content marketing strategy are creating more content now than they did in the

previous year.

(Ragan)

12. Website conversion rate is nearly 6x higher for content

marketing adopters than non-adopters (2.9% vs 0.5%).

(Kopost)

13. Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close

rate (HubSpot)

14. 73% of reporters think press releases should

contain images.(HubSpot)

15. Inbound marketing delivers 54% more leads than traditional outbound

marketing. (HubSpot)

16. Visual data is processed 60,000 times faster by the brain than text.

(JeffBullas)

17. 91% of B2B marketers use LinkedIn to distribute content

(TopRankBlog)

18. The average B2B marketer uses 12 different content marketing

tactics.(CMI)

19. The #1 metric for content marketing measurement is web

traffic.(CMI)

20. 64% of B2B marketers believe case studies are the most effective

content marketing tactics.(CMI)

What facts surprised you? Are there any stats that you have

heard of that need to be added?

Content marketing is one of the most important strategies for marketers. Budgets have increased heavily over the past years and over the same time many techniques and practices have evolved.

Marketers need facts to make the right decisions—especially when taking advantage of less-charted tools such as social media.

There are many facts and assumptions that marketers and other specialists have about the B2B marketing industry. Some marketers and advertisers think it’s boring and refuse to take clients for positions that are offered in the field.

I hope you have got a clear idea about Content Marketing with the insights I have mentioned earlier presented by industry experts.

THANK YOU!

B R A I N S T O R M Where Business becomes a

BRAND!