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Monetizing Your Mobile Traffic

Alexander TsatkinVP Mobile

Defining Mobile Traffic

Think Mobile

U.S. mobile ad revenue reached $3bn H1 2013

By 2015: 78% of U.S. consumers will own a mobile phone and one-half will have smartphones

Average time spent with mobile outpacing all other media at 141 minutes/day

Take Advantage of Mobile Shift

Over 17% of all Global web traffic is now being accessed from mobile

Traditional ad units do not perform as well as mobile ad units

Step 1: Mobilize your content

Step 2: Monetize your mobile visitors

Mobilizing Your Mobile Content

Build Mobile Optimized Sites

• Load times• File sizes• Navigation• Forms • Simplicity

Redirect users using JavaScript code

Other Options

Responsive Design

Building Native Apps - Saved on users phone- Additional SEO through App

Store- New app only ad units

Monetizing Your Mobile

Traffic

Which Advertisers Yield the Best Results on Mobile?

Mobile Ad Network Options

Types of Traffic Networks

Ad Networks

Supply-Side Platforms

Mediation Layers

Affiliate Networks/DIY

Types of Ad Units

Banners

Interstitials

App

Promotions/Wal

l

Incentivized

Mobile Only

Payment Models

CPM – Cost per thousand impressions

CPC – Cost per click on creative ad unit

CPA – Cost per specific action as indicated by advertiser

Think eCPM

eCPM is KING

Balance of pricing and fill rate

Finding the Right Monetization

Partner• Goal• Brand-safe• Local or international?• Resources

How Matomy Can Help?

Q&A

Contact Us

Facebook.com/MatomyMediaGroup

www.matomy.com

@matomygroup

Alex.t@matomy.com

Thank You