Отношение рекламодателей к рынку BTL услуг 2012
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- 1. BTL 2012 () ()
- 2. 3 BTL 9 11 BTL 21 43 BTL 46 48 2
- 3. btl- ; , ; BTL- : - BTL- . - BTL- ( 7): Direct marketing
Consumer Promotion Trade marketing Event marketing POSM &
In-Store Visual Communications , Digital marketing *: * , . 3
- 4. on-line . - ( TOP-150 125 ): FMCG-Food 22 12 FMCG-Non Food
10 9 / 6 / 6 , 6 5 4 4 3 1 1 Luxury 1 9 4
- 5. 839 5
- 6. -AMD Mareven food The Walt Disney Company 3 Mars UCB Pharma
Bacardi Maxxium Russia Unilever BAT Mercedes-Benz Velux Beeline
Metro CC Visa Beiersdorf Michelin Volkswagen Group Rus BMW RT
Microsoft Western Union BORK Natur Produkt International
Wimm-Bill-Dann Cheil Rus Nestle Wrigley Coca-Cola Nissan Yota
Danone Nokia Efes Novartis Ferrero NUTRICIA FiNN FLARE Olympus
Harley-Davidson Oriflame Heineken Pepsico Heinz Pernod Ricard Rouss
Henekel Philip Morris 24 Hewlett-Packard Procter&Gamble IKEA
Reckitt Benckiser - Johnson&Johnson Royal Canin JT
Intarnational SABMiller Kimberly-Clark SC Johnson Kraft Foods SCA
KT&G Sharp Electronics Levis Sony LG Sony Mobile LG Electronics
Suninbev LOreal The Coca-Cola Company 6
- 7. , 3- 2- 3- 81 46 19 47 781% BTL 3- . 57% , 46% 7% . 7
- 8. 3 BTL 9 11 BTL 21 43 BTL 46 48 8
- 9. BTL- POS-materials 74 17 9 Consumer Promotion 60 30 11 Trade
Marketing 58 22 20 Event Marketing 48 35 17 Digital marketing 47 31
22 45 36 19 Direct Marketing 22 39 39Q1-Q7. BTL- / 2-3 ? 9
- 10. 3 BTL 9 11 BTL 21 43 BTL 46 48 10
- 11. BTL- (1) Orange 26 SPN Ogilvy 6 Progression 21 InBrief 6
ACTION! 18 OPEN 6 TMA-Draft 16 IMAGENCY 5 e:mg 14 IMPACTO 5 TVIN
IMC 13 INDEX 5 ITM 11 TWIGA 5 Seven 10 DRIVE adv 4 BeeTL 9 Global
Point 4 Ark Connect 9 Point Passat 4 Brandnew 9 Draft FCB Moscow 4
9 GOROD L 4 RUSINFO 8 ICON 4 Tomato Momentum 8 DIVERSITY 3 BE!MA 6
Praktika 3Q9. BTL- , ? 11
- 12. BTL- (2) - 3 Market Group 1 Active8 3 NMT 1 Intown
Promotion 3 1 Leader Team 3 1 ONYX 3 National Pro 1 Art-Com WP 1
A.R.M.I. 2 Grey/G2 1 ADVANT 2 Poster One 1 Coral Promotion 2
BARRACUDA >1 Bounty 2 Leo Burnett >1 Brands Division 2 Simple
Communications >1 Immedia 2 >1 BrandI 1 >1 BTL Full
Service 1 >1 Clever Group 1 5Q9. BTL- , ? 12
- 13. BTL- (1) Orange 70 ICON 26 ACTION! 56 TVIN IMC 26 SPN
Ogilvy 55 IMPACTO 25 Progression 49 Clever Group 23 Leo Burnett 48
LBL 23 TWIGA 44 Coral Promotion 22 TMA-Draft 40 InBrief 22 e:mg 39
Praktika 22 Global Point 38 Poster One 22 Ark Connect 34 22 Grey/G2
34 Milk 20 ITM 34 OPEN 20 A.R.M.I. 33 INDEX 20 33 Point Passat 20
Brandnew 32 - 19 BeeTL 31 Vitrina A 18 Tomato Momentum 30 Brands
Division 17 BE!MA 27 Simple Communications 17 Bounty 26 Immedia 17
Seven 26 Market Group 17Q10. , ? 13
- 14. BTL- (2) ONYX 17 8 Leader Team 16 Active8 8 GOROD L 16 AD
POWER 8 Draft FCB Moscow 14 RUSINFO 8 IMAGENCY 14 8 DIVERSITY 13 M-
7 13 EuroContact 7 BARRACUDA 12 COMWAY GROUP 6 Eventum premo 12
Elefante 6 Intensive 12 ... 6 DRIVE adv 11 AVENUE-Promotion 5 11
BTL Full Service 5 ADVANT 11 Art-Com WP 5 Intown Promotion 10
Region Service (LMC) 4 Ace Target 10 BTLSTUDY 3 BrandI 9 3 NMT 9
ABC group 3 9 National Pro 3 Citymetria 8 Itella Connexions 2
Global Service 8 Sales Support Group 2Q10. , ? 14
- 15. BTL- (1) 3 Orange 1 21 BE!MA 1 9 ACTION! 3 19 Praktika 2 8
e:mg 5 17 OPEN 1 7 Progression 3 17 TWIGA 1 7 TMA-Draft 3 15 DRIVE
adv 3 7 Ark Connect 6 14 INDEX 2 7 SPN Ogilvy 3 14 Market Group 2 7
Global Point