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Analysis on Ford Motors
By:-
Brijesh Yadav
Product Analysis
Endeavour is an old school SUV that has an imposing street presence
and has become the ultimate SUV in India.
Ford Endeavour (Rs17.90-
20.86L )
Figo is the first hatchback from Ford India and its entry will always
mark the company's debut in the largest selling segment.
Ford Figo (Rs3.82 -
5.94L)
S.U.VHatch Back
The Ford Fiesta Classic is not ground breaking in terms of design, however,
it more than makes up for its shortcomings by offering a great drive
experience .
Fiesta Classic (Rs 5.59 -7.86
L)
The Ford Fiesta is a premium mid-size sedan that is stylish and sleek. It
boasts of Ford's global Kinetic design philosophy and comes packed with
come class-leading features
New Fiesta (Rs 9-10.50L
)
Sedan
S.W.O.T Analysis
STRENGTH :-
• Strong brand portfolio
• Strong engineering capability
• Wide network of distributors
• High employee productivity
Weakness :-
• Continued decline in market share
• Product recall
• Declining returns
• Weak market hold
Opportunities:-• Opportunities in India &
china
• Launch of hybrid vehicles
• Duel fuel vehicles can be
developed
• C.N.G & L.P.G car can be
developed
Threats:-
• Entry by the major car
companies in India
• Govt norms getting
tough
• Economic slowdown
Competitors Analysis
201237
173482
90896
Sales 2010-2011
Maruti
Hyundai
Ford
B.C.G -Analysis
star –
Figo
Question mark –
Eco sport
Cash cow –
fiesta
Dog –
Ikon
Relative Market
Share
LowHigh
Ma
rke
t Gro
wth
Ra
te
Hig
hLow
Thank you
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