Analysis on Ford Motors

By:-

Brijesh Yadav

Product Analysis

Endeavour is an old school SUV that has an imposing street presence

and has become the ultimate SUV in India.

Ford Endeavour (Rs17.90-

20.86L )

Figo is the first hatchback from Ford India and its entry will always

mark the company's debut in the largest selling segment.

Ford Figo (Rs3.82 -

5.94L)

S.U.VHatch Back

The Ford Fiesta Classic is not ground breaking in terms of design, however,

it more than makes up for its shortcomings by offering a great drive

experience .

Fiesta Classic (Rs 5.59 -7.86

L)

The Ford Fiesta is a premium mid-size sedan that is stylish and sleek. It

boasts of Ford's global Kinetic design philosophy and comes packed with

come class-leading features

New Fiesta (Rs 9-10.50L

)

Sedan

S.W.O.T Analysis

STRENGTH :-

• Strong brand portfolio

• Strong engineering capability

• Wide network of distributors

• High employee productivity

Weakness :-

• Continued decline in market share

• Product recall

• Declining returns

• Weak market hold

Opportunities:-• Opportunities in India &

china

• Launch of hybrid vehicles

• Duel fuel vehicles can be

developed

• C.N.G & L.P.G car can be

developed

Threats:-

• Entry by the major car

companies in India

• Govt norms getting

tough

• Economic slowdown

Competitors Analysis

201237

173482

90896

Sales 2010-2011

Maruti

Hyundai

Ford

B.C.G -Analysis

star –

Figo

Question mark –

Eco sport

Cash cow –

fiesta

Dog –

Ikon

Relative Market

Share

LowHigh

Ma

rke

t Gro

wth

Ra

te

Hig

hLow

Thank you