Canadian Sales First Quarter 2016

by

Strada IQApril 2016

CANADIAN SALES FIRST QUARTER 2016

Record Quarter

Simply stunning.

The retail auto business in Canada is pulverizing

previous records.

Did you ever think that so much “iron” could be moved?

Especially with a subdued Alberta.

The continued emergence of “trucks” continues unabated.

It’s Mobility

The transportation model continues to migrate from

ownership to mobility.

Pay as you drive.

Why own it?

Powered by Money

The power of money

Incentives, rebates, low rates, longer terms, leasing.

It’s the perfect money storm.

What else can you say.

Negative Equity

The elephant in the room.

Dealing with negative equity while upholding the magical

36 month cycle is crucial.

Is it becoming increasingly challenging to “roll over”

negative equity into a new financial package?

Leasing

Provides a powerful and compelling advantage to

some manufacturers.

Not so much for others that are stuck in the long term

finance treadmill.

Who Is Ahead

Audi: + 25%

Ford: + 21%

GM: + 18%

Porsche: + 15%

Nissan: + 14%

Mercedes-Benz: + 13%

BMW: + 12%

Land Rover: + 7%

Who Is Behind

VW: - 23%

Mazda: - 5%

Kia: - 4%

For the year the market is up by 9%.

CPO

Certified Pre Owned continues to experience an

appreciable increases in 2016

The manufacturers with strong, well established,

remarketing programs have a distinct advantage.

Auctions

The other elephant in the room.

“Retail +” prices at auctions are a contributing factor to

strong sales.

Yes…we all know where the vehicles sold at auctions are

headed.

Is it a good thing?

• Jetta…………..…...3,911

• Toyota Camry……..3,908

• Chevy Malibu……...3,275

• Honda Accord..........2,927

• Ford Fusion…….…..2,392

• Nissan Altima……….2,199

• Hyundai Sonata….…1,384

• Chrysler 200………..1,028

The Jetta endures, for now. With Camry in hot pursuit.

• Honda Civic……..12,519

• Hyundai Elantra…11,578

• Toyota Corolla……8,351

• Chev Cruze……….5,398

• Mazda 3………......5,188

Segment is feeling the truck pressure with the Civic leading and the, Elantra beating the

Corolla.

Click on Corolla to see a review/photo gallery

All Figures from Automotive News

SOME NUMBERS FIRST QUARTER 2016

Compact Mid Size Sedans

• Ford F Series…..…..32,204

• Ram…………….……22,222

• GMC Sierra…..……..11,559

• Chevy Silverado……10,362

The segment keeps on growing with an established order.

Click on F Series, Ram, Silverado to see a review/photo gallery

• Toyota RAV4……….9,589

• Honda CR-V……….8,725

• Ford Escape……….8,205

• Jeep Cherokee….…7,586

• Nissan Rogue………7,115

• Hyundai Santa Fe…6,938

• Chevy Equinox….....3,603

• Chrysler Journey…..3,499

The RAV4 and CR-V are ahead of the Escape…Wow.

SOME NUMBERS – 1FIRST QUARTER 2016

CUV/SUV Pick Up

• M-B M Class………….…..1,927

• Lexus RX…………………1,583

• Audi Q5……………………1,503

• Acura RDX………..…..….1,379

• BMW X5…………………..1,338

• BMW X3………....…….…1,137

• Acura MDX…….……....…1,111

• Infiniti QX60………......…954

• Range Rover Sport…..…907

• Cadillac SRX……........…897

• BMW X1……………..……890

• M-B GLK…………....……825

• Lincoln MKX……………..752

• Buick Enclave……………440

• M-B C Class……..…1,882

• BMW 3 Series………1,429

• Audi A4………….....…818

• Acura TLX.………….…792

• Infiniti Q50…………..…733

• Lexus IS…….……..…..585

• Cadillac ATS………..…681

• Cadillac CTS……….…197

• Lincoln MKZ……....….178

The C Class leading with the TLX and Q50 disrupting.

Click on TLX-Q50-CTS to see a review/photo gallery

SOME NUMBERS – 2FIRST QUARTER 2016

Entry Luxury Luxury SUV/CUV

• Lamborghini…...………..42

• Maserati………….….….84

• Ferrari…………...….…..54

• Panamera…..…….…….41

• GT-R…………………..…39

• R8……….….…….…..…..1

• Rolls-Royce……………..21

• Bentley……….….…..….13

• Tesla Model S…..……540

• Volt……………..……..442

• Leaf………….….….….221

• Lexus NX…………….1,169

• M-B GLA…………….1,116

• Audi Q3……….……..832

• Lincoln MKC…………517

• Porsche Macan……..410

• BMW X4……….….…277

The NX continues!

Click on NX and MKC to see a review/photo gallery

SOME NUMBERS – 3FIRST QUARTER 2016

New Entrants Did You Know

OUR THOUGHTS FIRST QUARTER 2016

• Remarkable first quarter that literally takes your breath away.

• Its all about mobility as a transportation model…forget ownership.

• The power of money to sell and roll over negative equity.

• Strong wholesale prices are a contributing factor.

• VW what did you expect?

• New models as usual capture additional sales.

• Premium economy continues to steal sales. With Mercedes-Benz leading the way. Not only with new but also CPO sales.

• Trucks continue to be the flavor of the day displacing sedans.

• Mounting competition / pressure to “move iron”

Thank You